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Vloga porabniških stereotipov pri ovrednotenju blagovnih znamk
Contibutors: Gidaković, Petar (author) / Žabkar, Vesna (author)
Source: Economic and business review
Numbering: 2019, volume 21, pos.
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
1. PDF document (283 kB)
1. TXT document (20 kB)
Consumer confusion caused by nutrition apps in product healthiness evaluation
Contibutors: Zečević, Mila (author) / Gidaković, Petar (author) / Žabkar, Vesna (author) / Kos Koklič, Mateja (author)
Source: Economic and business review
Numbering: 2022, volume 24, iss. 2 (art. 3)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
1. PDF document (853 kB)
1. TXT document (46 kB)
Stališča do spletnega oglaševanja in vpliv na vedenje mladih
Contibutors: Fornazarič, Milena (author) / Žabkar, Vesna (mentor)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
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Dyadic perspective on marketing accountability and customer perceived value in business relationships
Contibutors: Arslanagić-Kalajdžić, Maja (author) / Žabkar, Vesna (mentor)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
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Consumer confusion and attitude strength in the perception of online nutrition information
Contibutors: Zečević, Mila (author) / Kos Koklič, Mateja (mentor) / Culiberg, Barbara (member of the commission for defense) / Kolar, Tomaž (member of the commission for defense) / Kukar-Kinney, Monika (member of the commission for defense) / Žabkar, Vesna (comentor)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
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Customer orientation and loyalty in mobile telecommunications
Contibutors: Dlačić, Jasmina (author) / Žabkar, Vesna (mentor)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
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Model vpliva trženjskih virov na tržno in finančno uspešnost organizacije
Contibutors: Milfelner, Borut (author) / Snoj, Boris (mentor) / Žabkar, Vesna (comentor)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
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Kakovost trženjskih odnosov na področju trgovine na drobno
Contibutors: Vesel, Patrick (author) / Žabkar, Vesna (mentor)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
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Human face and cognitive load effects on advertisement attention grabbing and attention guiding
Contibutors: Torbarina, Matia (author) / Kolar, Tomaž (mentor) / Čater, Barbara (member of the commission for defense) / Terlutter, Ralf (member of the commission for defense) / Žabkar, Vesna (member of the commission for defense)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
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Modeliranje sinergij komunikacijskih poti integriranega trženjsko-komunikacijskega pristopa
Contibutors: Suklan, Jana (author) / Žabkar, Vesna (mentor) / Škulj, Damjan (comentor)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
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International comparisons and intra-national heterogeneity of young-adult consumer characteristics in China
Contibutors: Ding, Zhonghui (author) / Žabkar, Vesna (mentor) / Pfajfar, Gregor (member of the commission for defense) / Rašković, Matevž (member of the commission for defense) / Vida, Irena (member of the commission for defense)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
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Analiza ravnanja odnosov z odjemalci - CRM (customer relationship management) kot oblika modernega trženja, konceptualni model ključnih dejavnikov uspeha CRM in empirična preverba
Contibutors: Verstovšek, Sintija (author) / Žabkar, Vesna (mentor)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
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Impact of social media engagement and email communication exposure on the online subscription services customer
Contibutors: Kovač, Matej (author) / Žabkar, Vesna (mentor) / Arslanagić-Kalajdžić, Maja (member of the commission for defense) / Kos Koklič, Mateja (member of the commission for defense)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
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Marketing assets' development and their management during a brand crisis
Contibutors: Gidaković, Petar (author) / Žabkar, Vesna (mentor) / Arslanagić-Kalajdžić, Maja (member of the commission for defense) / Čater, Barbara (member of the commission for defense) / Vida, Irena (member of the commission for defense)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
Publication is available at terminals on the library premises
Environmentally and socially responsible marketing strategies from managerial and consumer's side
Contibutors: Hosta, Maja (author) / Žabkar, Vesna (mentor)
Provider: Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)
Publication is available at terminals on the library premises
Realization, property and rights 2024 Narodna in univerzitetna knjižnica, Turjaška 1, 1000 Ljubljana