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Uvodnik
Contibutors: Bodlaj, Mateja (author)
Source: Akademija MM
Numbering: 2020, volume 15, issue 29
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (40 kB)
1. TXT document (13 kB)
When do non-food brands matter to children?
Contibutors: Starc, Iva (author) / Čater, Barbara (author)
Source: Akademija MM
Numbering: 2020, volume 15, issue 29
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (186 kB)
1. TXT document (60 kB)
Is marketing a strategic function? CEOs' view on the perceived contribution of the marketing func...
Contibutors: Kregar Brus, Aleksandra (author)
Source: Akademija MM
Numbering: 2020, volume 15, issue 29
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (179 kB)
1. TXT document (71 kB)
Consumer confusion about healthy food - a systematic review
Contibutors: Zečević, Mila (author) / Kos Koklič, Mateja (author)
Source: Akademija MM
Numbering: 2019, volume 14, issue 28
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (201 kB)
1. TXT document (66 kB)
Uvodnik
Contibutors: Podnar, Klement (author)
Source: Akademija MM
Numbering: 2019, volume 14, issue 28
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (70 kB)
1. TXT document (20 kB)
Uvodnik
Contibutors: Golob, Urša (author)
Source: Akademija MM
Numbering: 2018, volume 13 i. e. 17, issue 27
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (41 kB)
1. TXT document (13 kB)
Analyzing medicines information of over-the-counter medicines leaflets in Slovenia
Contibutors: Kasesnik, Karin (author) / Kline, Miro (author) / Gammie, Todd (author) / Babar, Zaheer-Ud-Din (author)
Source: Akademija MM
Numbering: 2016, volume 13 i. e. 16, issue 26
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (83 kB)
1. TXT document (58 kB)
Detecting consumers with low familiarity in country-of-origin research
Contibutors: Kuralt, Vesna (author) / Mohorko, Anja (author) / Kline, Miro (author)
Source: Akademija MM
Numbering: 2015, volume 13 i. e. 15, issue 25
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (288 kB)
1. TXT document (58 kB)
The impact of fair insurance services on the quality and strength of the relationship between cus...
Contibutors: Šebjan, Urban (author) / Merc Kunej, Domen (author) / Rogan, Denis (author)
Source: Akademija MM
Numbering: 2015, volume 13, issue 25
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (336 kB)
1. TXT document (52 kB)
Nove razsežnosti marketinških praks
Contibutors: Golob, Urša (author)
Source: Akademija MM
Numbering: 2014, volume 13, issue 23/24
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (37 kB)
1. TXT document (19 kB)
An evaluation of the state of CSR communication research from marketing communication perspective
Contibutors: Verk, Nataša (author) / Golob, Urša (author)
Source: Akademija MM
Numbering: 2014, volume 13, issue 23/24
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (110 kB)
1. TXT document (55 kB)
Persuasiveness of written OTC medicines leaflets appeals
Contibutors: Kasesnik, Karin (author) / Kline, Miro (author)
Source: Akademija MM
Numbering: 2013, volume 13, issue 22
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (88 kB)
1. TXT document (46 kB)
Horizontal mobility of household electricity consumers and their willingness to pay for additiona...
Contibutors: Došenović Bonča, Petra (author) / Milenković Kramer, Anja (author) / Tajnikar, Maks (author) / Ponikvar, Nina (author)
Source: Akademija MM
Numbering: 2011, volume 11, issue 18
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (2401 kB)
1. TXT document (54 kB)
Why Slovenian wood products lost global market
Contibutors: Mörec, Barbara (author)
Source: Akademija MM
Numbering: 2011, volume 11, issue 18
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (3135 kB)
1. TXT document (52 kB)
Purchasing decision-making factors of young adult consumers
Contibutors: Rašković, Matevž (author)
Source: Akademija MM
Numbering: 2011, volume 11, issue 18
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (1643 kB)
1. TXT document (52 kB)
Beyond identity washing
Contibutors: Elving, Wim (author) / Vuuren, Mark van (author)
Source: Akademija MM
Numbering: 2011, volume 10, issue 17
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (678 kB)
1. TXT document (29 kB)
Market orientation research in Slovenia
Contibutors: Bodlaj, Mateja (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 16
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (953 kB)
1. TXT document (56 kB)
Consumer ethical decision making
Contibutors: Culiberg, Barbara (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 16
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (1125 kB)
1. TXT document (56 kB)
Advertising effectiveness evaluation and core market turbulence
Contibutors: Žabkar, Vesna (author) / Jančič, Zlatko (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 16
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (888 kB)
1. TXT document (38 kB)
Perception of corporate social responsibility and trusting organizations after product recalls
Contibutors: Žabkar, Vesna (author) / Šuler, Sabina (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (926 kB)
1. TXT document (36 kB)
How to collect donators
Contibutors: Leskovec, Darja (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (205 kB)
1. TXT document (57 kB)
Export markets and types of international market(ing) cooperation of top Slovenian exporters
Contibutors: Udovič, Boštjan (author) / Rašković, Matevž (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (230 kB)
1. TXT document (68 kB)
Using intentions and expectations perspectives to explore the influence of determinants of loyalty
Contibutors: Pirc, Mitja (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (275 kB)
1. TXT document (44 kB)
A preface to the 15th Akademija MM
Contibutors: Zalaznik, Maja (author of introduction)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (39 kB)
1. TXT document (4 kB)
Introduction to the 16th Akademija MM
Contibutors: Zalaznik, Maja (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 16
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (900 kB)
1. TXT document (5 kB)
17. Akademiji MM na pot
Contibutors: Zalaznik, Maja (author)
Source: Akademija MM
Numbering: 2011, volume 10, issue 17
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (30 kB)
1. TXT document (6 kB)
18. Akademiji MM na pot
Contibutors: Zalaznik, Maja (author)
Source: Akademija MM
Numbering: 2011, volume 11, issue 18
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (31 kB)
1. TXT document (5 kB)
19. Akademiji MM na pot
Contibutors: Zalaznik, Maja (author)
Source: Akademija MM
Numbering: 2012, volume 11, issue 19
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (41 kB)
1. TXT document (5 kB)
21. Akademiji MM na pot
Contibutors: Zalaznik, Maja (author)
Source: Akademija MM
Numbering: 2013, volume 13, issue 21
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (31 kB)
1. TXT document (4 kB)
Uvodnik
Contibutors: Bodlaj, Mateja (author)
Source: Akademija MM
Numbering: 2013, volume 13, issue 21
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (36 kB)
1. TXT document (12 kB)
Editorial
Contibutors: Podnar, Klement (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (48 kB)
1. TXT document (14 kB)
Editorial
Contibutors: Kline, Miro (author)
Source: Akademija MM
Numbering: 2011, volume 10, issue 17
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (31 kB)
1. TXT document (8 kB)
Skrb za slovensko marketinško izrazoslovje
Contibutors: Golob, Urša (author)
Source: Akademija MM
Numbering: 2012, volume 11, issue 20
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (36 kB)
1. TXT document (13 kB)
The design of logistics systems by logistics practitioners - optimal results by the use of the co...
Contibutors: Kotzab, Herbert (author) / Reutterer, Thomas (author)
Source: Akademija MM
Numbering: 1999, volume 3, issue 5
Provider: Društvo za marketing Slovenije
1. PDF document (645 kB)
1. TXT document (51 kB)
Marketing strategy in a changing world
Contibutors: Hooley, Graham (author)
Source: Akademija MM
Numbering: 1999, volume 3, issue 4
Provider: Društvo za marketing Slovenije
1. PDF document (462 kB)
1. TXT document (40 kB)
Accounting, auditing and finance professionals value marketing
Contibutors: Ozretić Došen, Đurđana (author) / Vranešević, Tihomir (author)
Source: Akademija MM
Numbering: 1999, volume 3, issue 4
Provider: Društvo za marketing Slovenije
1. PDF document (381 kB)
1. TXT document (33 kB)
Specific aspects of persuasion in advertising
Contibutors: Tkalac, Ana (author)
Source: Akademija MM
Numbering: 2001, volume 5, issue 8
Provider: Društvo za marketing Slovenije
1. PDF document (488 kB)
1. TXT document (44 kB)
Tourist country brand positioning in the eyes of Croatian students
Contibutors: Vranešević, Tihomir (author) / Ozretić Došen, Đurđana (author)
Source: Akademija MM
Numbering: 2001, volume 5, issue 8
Provider: Društvo za marketing Slovenije
1. PDF document (369 kB)
1. TXT document (27 kB)
Consumer animosity and ethnocentrism in Bosnia and herzegovina
Contibutors: Čićić, Muris (author) / Brkić, Nenad (author) / Prašo-Krupalija, Maja (author)
Source: Akademija MM
Numbering: 2003, volume 6 i.e. 7, issue 10
Provider: Društvo za marketing Slovenije
1. PDF document (596 kB)
1. TXT document (56 kB)
The demand for counterfeits
Contibutors: Stöttinger, Barbara (author) / Penz, Elfriede (author)
Source: Akademija MM
Numbering: 2003, volume 6 i.e. 7, issue 10
Provider: Društvo za marketing Slovenije
1. PDF document (637 kB)
1. TXT document (56 kB)
Efficient consumer response as a hybrid governance structure to manage customer relationship in t...
Contibutors: Kotzab, Herbert (author)
Source: Akademija MM
Numbering: 2002, volume 5 i.e. 6, issue 9
Provider: Društvo za marketing Slovenije
1. PDF document (487 kB)
1. TXT document (37 kB)
The EPRG framework and its potential use when selecting foreign investor
Contibutors: Crnjak-Karanović, Biljana (author)
Source: Akademija MM
Numbering: 2002, volume 5 i.e. 6, issue 9
Provider: Društvo za marketing Slovenije
1. PDF document (470 kB)
1. TXT document (43 kB)
Uvodna beseda
Contibutors: Vida, Irena (author, guest editor)
Source: Akademija MM
Numbering: 2003, volume 6, issue 10
Provider: Društvo za marketing Slovenije
1. PDF document (741 kB)
1. TXT document (17 kB)
Consumerist attitudes in Slovenia, Croatia, Bosnia and Herzegovina and Serbia
Contibutors: Žabkar, Vesna (author) / Kolar, Tomaž (author) / Sunko, Rok (author)
Source: Akademija MM
Numbering: 2009, volume 9, issue 14
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (73 kB)
1. TXT document (29 kB)
Sales-marketing interface, its configurations and effects
Contibutors: Makovec Brenčič, Maja (author) / Biemans, Wim G. (author) / Malshe, Avinash (author)
Source: Akademija MM
Numbering: 2009, volume 9, issue 14
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (58 kB)
1. TXT document (20 kB)
The impact of the current economic crisis on strategies of multinational corporations in central ...
Contibutors: Schuh, Arnold (author)
Source: Akademija MM
Numbering: 2009, volume 9, issue 14
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (144 kB)
1. TXT document (39 kB)
Buyer-supplier relationships in the South American automotive industry
Contibutors: Marinova, Svetla Trifonova (author) / Gonçalves Filho, Cid (author) / Quiroga Souki, Gustavo (author) / Marinov, Marin Alexandrov (author)
Source: Akademija MM
Numbering: 2009, volume 9, issue 14
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (104 kB)
1. TXT document (32 kB)
Dynamic market-oriented strategic transformation of university business school in transition coun...
Contibutors: Jurše, Milan (author)
Source: Akademija MM
Numbering: 2009, volume 9, issue 14
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (165 kB)
1. TXT document (60 kB)
Analyzing the potentials of airline service elements to impact passenger loyalty - a hierarchical...
Contibutors: Mikulić, Josip (author) / Prebežac, Darko (author)
Source: Akademija MM
Numbering: 2009, volume 9, issue 14
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (154 kB)
1. TXT document (29 kB)
International marketing strategies of Croatian groups of companies
Contibutors: Krupka, Zoran (author) / Ozretić Došen, Đurđana (author)
Source: Akademija MM
Numbering: 2009, volume 9, issue 13
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (79 kB)
1. TXT document (51 kB)
A preface to the 14th Akademija MM
Contibutors: Zalaznik, Maja (author of introduction)
Source: Akademija MM
Numbering: 2009, volume 9, issue 14
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (43 kB)
1. TXT document (3 kB)
Lifestyles and consumption in a transitional society
Contibutors: Prónay, Szabolcs (author) / Hetesi, Erzsébet (author) / Veres, Zoltán (author)
Source: Akademija MM
Numbering: 2009, volume 9, issue 14
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (113 kB)
1. TXT document (43 kB)
Realization, property and rights 2024 Narodna in univerzitetna knjižnica, Turjaška 1, 1000 Ljubljana