To succeed in today's marketplace, most companies must engender cooperation between marketing and R&D functions. Marketing and R&D share responsibilities for setting new product development goals, identifying opportunities for the next generation of product improvement, new engineering design, satisfying and understanding customer needs. Formal and informal integration (cooperation) between marketing and R&D is not guaranty for a successful new product development and introduction into the market. Senior management must support and motivated marketer's and researches to achieving the common goals. A good example of cooperation between R&D and marketing is company Notranja oprema. R&D and marketing were developed together the new product successfully and gain competitive advantage in the market place.

Rights

URN

URN:NBN:SI:DOC-XHOZOXDM

COBISSID

3875356

Added

06.09.2012

Metadata

Citation

APA:

Završnik, Bruno, Zupančič, Vinko (1998). Sodelovanje med marketingom in R&R pri razvoju in uvajanju novih izdelkov. Akademija MM, issue 2, str. 61-65. URN:NBN:SI:DOC-XHOZOXDM from http://www.dlib.si

MLA:

Završnik, Bruno, Zupančič, Vinko. "Sodelovanje med marketingom in R&R pri razvoju in uvajanju novih izdelkov." Akademija MM issue 2 (1998) str. 61-65.
<http://www.dlib.si/?URN=URN:NBN:SI:DOC-XHOZOXDM>

Akademija MM
1997-
(Assembly record)

številka

Akademija MM
1998
(Complete issue)