Comparative analysis of the political management dimensions of local election campaigns

english

2016

volume 9, issue 1

Narodna in univerzitetna knjižnica
(Obvezni izvod spletne publikacije)

Political management of local election campaigns is the central topic of this article, which presents a wide range of factors and components of the local election campaigns, which will be called dimensions in order to unify the terminology. All dimensions are connected on the basis of the strategic dimension of political management. The dimensions are set through theoretical and empirical findings of authors from diverse environments. Different experiences indicate various dimensions of local election campaigns (normative and systemic, political and environmental, geographical and demographical, organizational and executive, strategic, and the dimensions of sources, interaction, candidate, time, and intensity). All these fundamental dimensions consist of a different number of sub-dimensions. Depending on the environment of the study, they are extremely diverse in meaning. The synthesis of international theoretical and empirical findings can be found in the form of a newly established analytical framework for the exploration of local election campaigns. With the appropriate adjustments to the different contexts of each country, this framework can also be used in the international arena in the field of directly elected representatives of the local self-government authorities. The article closes with a discussion about the empirical testing of the established analytical framework.

20.12.2023