Public relations emerged as an academic discipline in the 1980s in the US, and in 1990s it institutionalised itself in European academia as well. Work at the Marketing Communication and Public Relations department, Faculty of Social Sciences, University of Ljubljana, has been instrumental in the Europeanisation and globalisation of the predominantly US public relations theory and contributed to the development of the reflective model of public relations.

Rights

URN

URN:NBN:SI:DOC-TBUIHLJM

COBISSID

30885981

Added

19.06.2014

Metadata

Citation

APA:

Verčič, Dejan (2011). Public relations. Teorija in praksa, volume 48, issue 6, str. 1598-1610, 1711. URN:NBN:SI:DOC-TBUIHLJM from http://www.dlib.si

MLA:

Verčič, Dejan. "Public relations." Teorija in praksa volume 48. issue 6 (2011) str. 1598-1610, 1711.
<http://www.dlib.si/?URN=URN:NBN:SI:DOC-TBUIHLJM>

Teorija in praksa
1964-
(Assembly record)