Zapleteno je : protipolno razmerje med globalnimi digitalnimi platformami in slovenskimi mediji

slovenian

2021

volume 28, suplement 1

Evropski inštitut za komuniciranje in kulturo - EURICOM
(Obvezni izvod spletne publikacije)

The authors focus on the antipodal relationship between digital platforms and traditional media. This relationship is characterized by opposing value systems and elements of competition for the attention of the audience as well as elements of asymmetrical dependence as traditional media are becoming ever more reliant on following the logic of digital platforms. The authors use an analysis of interviews with contributors and an analysis of annual reports of select Slovenian news organizations to argue that this antipodal relationship is deeply embedded in the structure of Slovenian news media, particularly in the following six aspects: (1) the media market, (2) media business strategies, (3) newswork and the structure of media organizations, (4) criteria for content selection, (5) audience habits and (6) quality of information. From the perspective of traditional media in the selected geographical and temporal frame, the authors attempt to supplement existing research by focusing on a holistic overview of the changes to social communication due to the influence of digital platforms and contextualizing it in the broader socio-political context. They argue that – even though digital platforms have been able to address many historical shortcomings of traditional media – they have ultimately served to increase communication and information inequalities.

06.10.2022