Vplivanje različnih dejavnikov na nakupovanje prek interneta

slovenian

1999

volume 7, issue 4

Slovensko društvo Informatika

Electronic shoping growth is fascinating. It is necessary to orientate to the shopper and adjust web shop to the shoppers`s needs and wishes. The research in the paper is based on integrated model of specific beliefs influencing shopper`s attitude and behavior. Reactions to product perceptions, shopping experience, customer service and perceived consumer risk have been studied. The study discussed the Slovene shopper`s point of view established in the research and included into master thesis Electronic Shopping: Opportunities and Threats in Slovenia. The study is important for electronic shopping forecasting in Slovenia and for improvement of the Slovenian economy competitiveness. It is very important for both sides, sellers and shoppers in Slovenia. If they know possibilities, opportunities and difficulties of electronic shopping, it will be easier for them to prepare for such way of shopping. The results of the study are compared to the similar study in the United States.

27.10.2023