APEM jowatal Advances in Production Engineering & Management Volume 14 | Number 4 | December 2019 | pp 483-493 https://doi.Org/10.14743/apem2019.4.343 ISSN 1854-625G Journal home: apem-journal.org Original scientific paper Hybrid fuzzy multi-attribute decision making model for evaluation of advanced digital technologies in manufacturing: Industry 4.0 perspective Medic, N.a*, Anišic, Z.a, Lalic, B.a, Marjanovic, U.a, Brezocnik, M.b aUniversity of Novi Sad, Faculty of Technical Sciences, Novi Sad, Serbia bUniversity of Maribor, Faculty of Mechanical Engineering, Maribor, Slovenia A B S T R A C T A R T I C L E I N F O Manufacturing is currently at a turning point from mass production to customized production. The implementation of the Industry 4.0 concept, leading to automation and digitalization of manufacturing processes, is therefore considered vital for companies that aim to follow emerging trends in production. Research in this field is primarily focused on companies from developed countries, while companies from transition countries have difficulties to adapt to new business environment. The aim of this paper is to evaluate the use of advanced digital technologies in manufacturing companies from transition countries (i.e. Serbia) in the context of Industry 4.0. To address this problem, an evaluation method based on Fuzzy Analytic Hierarchy Process (FAHP) and Preference Ranking Organization Method for Enrichment Evaluations (PROMETHEE) is proposed. FAHP was used to determine criteria weights as an input for PROMETHEE method which was then used to evaluate advanced digital technologies. For this purpose, the dataset from the European Manufacturing Survey gathered in 2018 from Serbian manufacturing companies is used. The results of this empirical research revealed that production planning and scheduling, digital exchange of data with suppliers/customers, and production control systems play vital role for manufacturers in the context of industry 4.0. These results could serve to manufacturers for their strategic orientation and decision making. © 2019 CPE, University of Maribor. All rights reserved. Keywords: Industry 4.0; Manufacturing; Digitalization; Advanced technologies; Multi-attribute decision making (MADM); Fuzzy analytic hierarchy process (FAHP); PROMETHEE method *Corresponding author: medic.nenad@uns.ac.rs (Medic, N.) Article history: Received 10 May 2018 Revised 12 December 2019 Accepted 15 December 2019 1. Introduction Ever since the beginning of industrialization, technological improvements have led to paradigm shifts which are called industrial revolutions [1]. The fourth industrial revolution (i.e. Industry 4.0) is triggered by the introduction of emerging technologies (e.g., Internet of things, wireless sensor networks, big data, cloud computing, embedded system, and mobile Internet) into the manufacturing environment [2]. The process of introducing Industry 4.0 in manufacturing companies should include the following types of integration [3]: • Horizontal integration through value networks to facilitate inter-corporation collaboration, • Vertical integration of hierarchical subsystems inside a factory to create a flexible and reconfigurable manufacturing system, • End-to-end engineering integration across the entire value chain to support product customization. 483 Medic, Anisic, Lalic, Marjanovic, Brezocnik Manufacturers that follow these trends should be able to produce customized and small-lot products efficiently and profitably. In order to achieve these standards, advanced digital technologies have become the focus of the research related to Industry 4.0 as they are considered as one of the main enablers of Industry 4.0 [4]. Having this in mind, the "smart factory" is recognized as one of the key features of Industry 4.0 [5]. The smart factory includes following advanced digital technologies: • Mobile/wireless devices for programming and operation of equipment and machinery [6], • Digital solutions in production (e.g. tablets, smartphones) [6], • Software for production planning and scheduling (e.g. ERP) [7], • Digital exchange of product/process data with suppliers/customers (e.g. supply chain management) [8], • Near real-time production control system (e.g. systems of centralized operating and machine data acquisition) [9], • Systems for automation and management of internal logistics (e.g. RFID) [1], • Product-lifecycle-management-systems [10], • Virtual reality or simulation [11]. Research related to Industry 4.0 is primarily conducted in manufacturing companies from developed countries, since this concept is developed in leading manufacturing economies of the world [12]. The aim of this research is to evaluate the use of advanced digital technologies in manufacturing companies in the context of Industry 4.0 in transition countries (i.e. Serbia). This evaluation includes a comparison of the aforementioned advanced digital technologies based on a set of criteria. For this purpose, Multi-Criteria Decision Making (MCDM) methods should be used. MCDM problems can be classified into two main categories: Multi-Attribute Decision Making (MADM) and Multi-Objective Decision Making (MODM). MADM is more appropriate for discrete problems associated with evaluation or ranging of predetermined and limited number of alternatives using a set of criteria. MODM methods are suitable for continuous problems of design or planning, with the aim of achieving aspired goals within given constraints [13]. Since the main concern of this research is to evaluate the use of advanced digital technologies in manufacturing companies, MADM methods will be used, as they are designed to deal with this kind of problems. MADM methods have emerged as a common tool in research related to manufacturing that involves evaluation procedures. Recently, hybrid MADM methods that combine different MADM methods have become increasingly present in literature. From the range of individual tools, only Analytic Hierarchy Process (AHP) is used more than hybrid MADM methods [14]. Furthermore, hybrid Fuzzy MADM (FMADM) methods are becoming more and more utilized in research. In most cases Fuzzy AHP (FAHP) was combined with other methods (i.e. TOPSIS, VIKOR, and PRO-METHEE) [15]. TOPSIS and VIKOR are compromise ranking methods proposed for determining the most preferred alternative based on the closeness to the ideal solution. PROMETHEE method is an outranking method which is based on the pairwise comparison in order to determine the dominance among alternatives [13]. For the evaluation of the use of advanced digital technologies in manufacturing companies it is more important to determine the dominance among alternatives by comparing them to each other, rather than focusing on finding out which of the alternatives is the closest to the ideal solution. Therefore, the PROMETHEE method seems to be more suitable for this research. Similar approach was proposed for selection of organizational innovations in manufacturing companies [16]. Furthermore, the literature review revealed that FAHP [17] and PROMETHEE [18] are primarily used in the research related to manufacturing sector. In the PROMETHEE method, it is assumed that the decision maker is able to appropriately weight the criteria, as there are no specific guidelines for this procedure. Therefore, it is usually combined with AHP, since it is recommended that PROMETHEE should be strengthened with the ideas of AHP in the phase of determining criteria weights [19]. Furthermore, fuzzy logic was introduced in the procedure of determining criteria weights with AHP to reduce vagueness and uncertainty of the decision-makers' judgement [20]. 484 Advances in Production Engineering & Management 14(4) 2019 Hybrid fuzzy multi-attribute decision making model for evaluation of advanced digital technologies in manufacturing ... In this paper, a hybrid FMADM method combining FAHP and PROMETHEE was employed to evaluate the use of advanced digital technologies in manufacturing companies in the context of Industry 4.0. More specifically, the main contribution of this paper is using a hybrid FMADM method combining FAHP and PROMETHEE to evaluate advanced digital technologies in manufacturing companies from transitional countries (i.e. Serbia) that contribute the most to the production principles of Industry 4.0. In this way, the research related to advanced digital technologies in the context of Industry 4.0 will be extended to transitional economies, since current research in this field is typically conducted in manufacturing companies from developed countries. The remainder of the paper is structured as follows. Section 2 describes the materials, methods and data that were used in this research, while Section 3 presents the research results and discussion. Finally, Section 4 contains the conclusion, including the identified limitations of the study and suggestions for further research. 2. Materials, methods, and data This work proposes a hybrid FMADM model for evaluating the use of advanced digital technologies in manufacturing companies. More specifically, advanced digital technologies are evaluated in terms of their contribution to the production principles of Industry 4.0. For this purpose, FAHP and PROMETHEE were used. FAHP was applied to determine criteria weights, while PROMETHEE was used for the evaluation of advanced digital technologies. The procedure of the proposed model is presented in Fig. 1. The AHP method was developed by Saaty [21]. It is based on pairwise comparison using a nine-point scale. The use of crisp numbers for pairwise comparison in traditional AHP is considered insufficient and imprecise due to the vagueness and uncertainty of the decision-makers' judgment [22]. In addition, the opinion of the decision makers is usually expressed in linguistic Fig. 1 General model for the evaluation of advanced digital technologies Advances in Production Engineering & Management 14(4) 2019 485 Medic, Anisic, Lalic, Marjanovic, Brezocnik form. As a result, fuzzy logic was introduced into pairwise comparison process of AHP to reduce this deficiency, as it is designed to deal with the problems concerning subjective uncertainty. Fuzzy set theory is based on the idea that the elements have a degree of membership in a fuzzy set [23]. Fuzzy membership functions (i.e. fuzzy numbers) that featured most often in fuzzy logic are the following: monotonic, triangular, and trapezoidal [24]. Triangular fuzzy numbers (TFNs) are the most utilized in FMADM studies, due to their suitability to the nature of experts' linguistic evaluations [25]. A TFN denoted as a = (I, m, u) where I < m < u, has the triangular-type membership function as in Eq. 1: 0, x< 1or x>u>\ x — I P-ai^) = \m-l' l