119 Sodobni vojaški izzivi, junij 2019 – 21/št. 2
Contemporary Military Challenges, June 2019 – 21/No. 2
POTREBA PO DEJAVNEJŠEM SODELOVANJU 
IN BOLJŠIH KOMUNIKACIJAH V SVETU, 
V KATEREM VLADA STALNA KONKURENCA
Paul Ellis
Ric Cole
THE NEED TO IMPROVE ENGAGEMENT 
AND COMMUNICATIONS IN A WORLD THAT 
IS IN A STATE OF PERSISTENT COMPETITION
okoljem, tehnološko pismeno publiko in svetovnimi razmerami, v katerih vlada 
vpogledom v vlogo in koristnost tako imenovane simulacijske skupine nasprotnika 
nasprotnika.
Povzetek
Ključne 
besede
DOI:10.33179/BSV.99.SVI.11.CMC.21.2.6
 120 Sodobni vojaški izzivi/Contemporary Military Challenges
Paul Ellis, Ric Cole
imperative that we recognize the need to improve engagement and communication 
Strategic Communications; Persistent Competition, Engagement, Storytelling, 
 
1
2
 Figure 1 illustrates 
1 
3 
Abstract
Key words
Introduction
 121 Sodobni vojaški izzivi/Contemporary Military Challenges
THE NEED TO IMPROVE ENGAGEMENT AND COMMUNICATIONS IN A WORLD THAT IS IN A STATE OF 
PERSISTENT COMPETITION
Figure 1: 
Strategic 
communication: 
the defence 
contribution 
(JDN 1/12) 
Figure 2.1
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and at the same time we consider that, even though the world has and continues 
 1 THE ERA OF DIRECT ACCESS
 
 Secondly, this seems obvious, but we only really care about that which interests 
 
headlines, soundbites and memes that are easy to digest and make assumptions 
 
Paul Ellis, Ric Cole
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7
 
 
, then we greatly increase the likelihood that our messages 
 1.1 Is there really a difference between Strategic Communications and 
Propaganda?
to be completely objective, it is normally just the communications directed at our 
THE NEED TO IMPROVE ENGAGEMENT AND COMMUNICATIONS IN A WORLD THAT IS IN A STATE OF 
PERSISTENT COMPETITION
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 1.2 Let's get social…
social
 
 
 
 
Paul Ellis, Ric Cole
 125 Sodobni vojaški izzivi/Contemporary Military Challenges
 
 2 WHAT MAKES A GOOD STORY?
10
 
Figure 2: 
Visual portrait of 
a story
THE NEED TO IMPROVE ENGAGEMENT AND COMMUNICATIONS IN A WORLD THAT IS IN A STATE OF 
PERSISTENT COMPETITION
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 2.1 A practical story framework
11
11 
Paul Ellis, Ric Cole
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 3 INCREASED RESILIENCE THROUGH RED TEAMING!
12
and ideally, have experience in Strategic Communications at the governmental 
 
THE NEED TO IMPROVE ENGAGEMENT AND COMMUNICATIONS IN A WORLD THAT IS IN A STATE OF 
PERSISTENT COMPETITION
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« Plus ça  
where both our adversaries and ourselves have direct access to our audiences, and 
Concluding 
Comments
Paul Ellis, Ric Cole
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1. 
 
3. 
13 
Bibliography
THE NEED TO IMPROVE ENGAGEMENT AND COMMUNICATIONS IN A WORLD THAT IS IN A STATE OF 
PERSISTENT COMPETITION
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11. 
 
Paul Ellis, Ric Cole