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Akademija MM (52)
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Uvodnik
Contibutors: Bodlaj, Mateja (author)
Source: Akademija MM
Numbering: 2020, volume 15, issue 29
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (40 kB)
1. TXT document (13 kB)
When do non-food brands matter to children?
Contibutors: Starc, Iva (author) / Čater, Barbara (author)
Source: Akademija MM
Numbering: 2020, volume 15, issue 29
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (186 kB)
1. TXT document (60 kB)
Is marketing a strategic function? CEOs' view on the perceived contribution of the marketing func...
Contibutors: Kregar Brus, Aleksandra (author)
Source: Akademija MM
Numbering: 2020, volume 15, issue 29
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (179 kB)
1. TXT document (71 kB)
Consumer confusion about healthy food - a systematic review
Contibutors: Zečević, Mila (author) / Kos Koklič, Mateja (author)
Source: Akademija MM
Numbering: 2019, volume 14, issue 28
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (201 kB)
1. TXT document (66 kB)
Uvodnik
Contibutors: Podnar, Klement (author)
Source: Akademija MM
Numbering: 2019, volume 14, issue 28
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (70 kB)
1. TXT document (20 kB)
Uvodnik
Contibutors: Golob, Urša (author)
Source: Akademija MM
Numbering: 2018, volume 13 i. e. 17, issue 27
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (41 kB)
1. TXT document (13 kB)
Analyzing medicines information of over-the-counter medicines leaflets in Slovenia
Contibutors: Kasesnik, Karin (author) / Kline, Miro (author) / Gammie, Todd (author) / Babar, Zaheer-Ud-Din (author)
Source: Akademija MM
Numbering: 2016, volume 13 i. e. 16, issue 26
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (83 kB)
1. TXT document (58 kB)
Detecting consumers with low familiarity in country-of-origin research
Contibutors: Kuralt, Vesna (author) / Mohorko, Anja (author) / Kline, Miro (author)
Source: Akademija MM
Numbering: 2015, volume 13 i. e. 15, issue 25
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (288 kB)
1. TXT document (58 kB)
The impact of fair insurance services on the quality and strength of the relationship between cus...
Contibutors: Šebjan, Urban (author) / Merc Kunej, Domen (author) / Rogan, Denis (author)
Source: Akademija MM
Numbering: 2015, volume 13, issue 25
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (336 kB)
1. TXT document (52 kB)
Nove razsežnosti marketinških praks
Contibutors: Golob, Urša (author)
Source: Akademija MM
Numbering: 2014, volume 13, issue 23/24
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (37 kB)
1. TXT document (19 kB)
An evaluation of the state of CSR communication research from marketing communication perspective
Contibutors: Verk, Nataša (author) / Golob, Urša (author)
Source: Akademija MM
Numbering: 2014, volume 13, issue 23/24
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (110 kB)
1. TXT document (55 kB)
Persuasiveness of written OTC medicines leaflets appeals
Contibutors: Kasesnik, Karin (author) / Kline, Miro (author)
Source: Akademija MM
Numbering: 2013, volume 13, issue 22
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (88 kB)
1. TXT document (46 kB)
Horizontal mobility of household electricity consumers and their willingness to pay for additiona...
Contibutors: Došenović Bonča, Petra (author) / Milenković Kramer, Anja (author) / Tajnikar, Maks (author) / Ponikvar, Nina (author)
Source: Akademija MM
Numbering: 2011, volume 11, issue 18
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (2401 kB)
1. TXT document (54 kB)
Why Slovenian wood products lost global market
Contibutors: Mörec, Barbara (author)
Source: Akademija MM
Numbering: 2011, volume 11, issue 18
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (3135 kB)
1. TXT document (52 kB)
Purchasing decision-making factors of young adult consumers
Contibutors: Rašković, Matevž (author)
Source: Akademija MM
Numbering: 2011, volume 11, issue 18
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (1643 kB)
1. TXT document (52 kB)
Beyond identity washing
Contibutors: Elving, Wim (author) / Vuuren, Mark van (author)
Source: Akademija MM
Numbering: 2011, volume 10, issue 17
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (678 kB)
1. TXT document (29 kB)
Market orientation research in Slovenia
Contibutors: Bodlaj, Mateja (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 16
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (953 kB)
1. TXT document (56 kB)
Consumer ethical decision making
Contibutors: Culiberg, Barbara (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 16
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (1125 kB)
1. TXT document (56 kB)
Advertising effectiveness evaluation and core market turbulence
Contibutors: Žabkar, Vesna (author) / Jančič, Zlatko (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 16
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (888 kB)
1. TXT document (38 kB)
Perception of corporate social responsibility and trusting organizations after product recalls
Contibutors: Žabkar, Vesna (author) / Šuler, Sabina (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (926 kB)
1. TXT document (36 kB)
How to collect donators
Contibutors: Leskovec, Darja (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (205 kB)
1. TXT document (57 kB)
Export markets and types of international market(ing) cooperation of top Slovenian exporters
Contibutors: Udovič, Boštjan (author) / Rašković, Matevž (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (230 kB)
1. TXT document (68 kB)
Using intentions and expectations perspectives to explore the influence of determinants of loyalty
Contibutors: Pirc, Mitja (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (275 kB)
1. TXT document (44 kB)
A preface to the 15th Akademija MM
Contibutors: Zalaznik, Maja (author of introduction)
Source: Akademija MM
Numbering: 2010, volume 10, issue 15
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (39 kB)
1. TXT document (4 kB)
Introduction to the 16th Akademija MM
Contibutors: Zalaznik, Maja (author)
Source: Akademija MM
Numbering: 2010, volume 10, issue 16
Provider: Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)
1. PDF document (900 kB)
1. TXT document (5 kB)
Realization, property and rights 2024 Narodna in univerzitetna knjižnica, Turjaška 1, 1000 Ljubljana