APA:
Pillai, Anil, George, Babu P. (2015). The motives and benefits of using customer experience led differentiators in the re-launching of a failed product.
Advances in business related scientific research journal, volume 6, issue 1, str. 63-80.
URN:NBN:SI:DOC-YZRXAAEO from http://www.dlib.si
MLA:
Pillai, Anil, George, Babu P.. "The motives and benefits of using customer experience led differentiators in the re-launching of a failed product."
Advances in business related scientific research journal volume 6. issue 1 (2015) str. 63-80.
<http://www.dlib.si/?URN=URN:NBN:SI:DOC-YZRXAAEO>