Marketing assets' development and their management during a brand crisis : doctoral dissertation

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Contibutor(s)

Gidaković, Petar (author)
Žabkar, Vesna (mentor)
Arslanagić-Kalajdžić, Maja (member of the commission for defense)
Čater, Barbara (member of the commission for defense)
Vida, Irena (member of the commission for defense)

Language

english

Group

doktorska dela

Year

2022

Content

brands business communication business efficiency crises problem solving strategy

Publisher

P. Gidaković

Provider

Univerza v Ljubljani, Ekonomska fakulteta
(Obvezni izvod spletne publikacije)

Rights

URN

URN:NBN:SI:DOC-XLTGE076

Added

11.05.2023

COBISSID

129495043

Metadata

Citation

APA:

Gidaković, Petar, Žabkar, Vesna, Arslanagić-Kalajdžić, Maja, Čater, Barbara, Vida, Irena (2022). Marketing assets' development and their management during a brand crisis. URN:NBN:SI:DOC-XLTGE076 from http://www.dlib.si

MLA:

Gidaković, Petar, Žabkar, Vesna, Arslanagić-Kalajdžić, Maja, Čater, Barbara, Vida, Irena. Marketing assets' development and their management during a brand crisis. P. Gidaković, 2022.
<http://www.dlib.si/?URN=URN:NBN:SI:DOC-XLTGE076>