The objective of the paper is to analyze the overall image of Slovenia among Croatian students of business and economics. A very short, relevant literaturere view on the country image construct is presented in the first part of the paper. The second part describes the methodology and results of the primary research. The research has shown that Croatian students of business and economics have homogeneous assessments of the Slovenian image dimensions of average and less importance for the overall country image profile. However, their assessments of four out of six image dimensions of the greatest importance are not homogeneous and depend on the level of experience they have with Slovenia. Students who are more informed about Slovenia have a more positive and a more complete picture.

Rights

URN

URN:NBN:SI:DOC-XGHJT0JG

COBISSID

9653788

Added

02.11.2010

Metadata

Citation

APA:

Ozretić Došen, Đurđana, Škare, Vatroslav, Krupka, Zoran (2008). The overall image of Slovenia among Croatian students of business and economics. Naše gospodarstvo, volume 54, issue 5/6, str. 95-102. URN:NBN:SI:DOC-XGHJT0JG from http://www.dlib.si

MLA:

Ozretić Došen, Đurđana, Škare, Vatroslav, Krupka, Zoran. "The overall image of Slovenia among Croatian students of business and economics." Naše gospodarstvo volume 54. issue 5/6 (2008) str. 95-102.
<http://www.dlib.si/?URN=URN:NBN:SI:DOC-XGHJT0JG>

Naše gospodarstvo
1955-
(Assembly record)

številka

Naše gospodarstvo
2008
(Complete issue)

The overall image of Slovenia among Croatian students of business and economicsPodoba Slovenije med hrvaškimi študenti ekonomije in poslovnih ved

The overall image of Slovenia among Croatian students of business and economics
Podoba Slovenije med hrvaškimi študenti ekonomije in poslovnih ved