Rapid developments in technology and connectedness are influencing how consumers access and use nutrition information. However, this information is not always clear and consistent. The inconsistencies in the information provided to consumers can lead them to uncertainty about which data to use (i.e. consider as correct), especially when different sources of information appear similarly qualified and accurate. This paper aims to highlight the impact of inconsistent information on consumer attitudes. The results of an experiment conducted on a sample of 237 consumers indicate that the inconsistent information, when presented to consumers, influences their attitude in a way that it increases feelings of confusion, leading to lower attitude certainty about the product healthiness.

Rights

URN

URN:NBN:SI:DOC-SPD1E4R9

COBISSID

110231299

DOI

10.15458/2335-4216.1300

Added

07.07.2022

Metadata

Citation

APA:

Zečević, Mila, Gidaković, Petar, Žabkar, Vesna, Kos Koklič, Mateja (2022). Consumer confusion caused by nutrition apps in product healthiness evaluation. Economic and business review, volume 24, iss. 2 (art. 3), str. 101-110. URN:NBN:SI:DOC-SPD1E4R9 from http://www.dlib.si

MLA:

Zečević, Mila, Gidaković, Petar, Žabkar, Vesna, Kos Koklič, Mateja. "Consumer confusion caused by nutrition apps in product healthiness evaluation." Economic and business review volume 24. iss. 2 (art. 3) (2022) str. 101-110.
<http://www.dlib.si/?URN=URN:NBN:SI:DOC-SPD1E4R9>

Economic and business review
1999-
(Assembly record)