The aim of this research is to determine the impact of increasing the quality on the competitive advantage of the sector. Research has shown that, although management emphasises quality as the basic strategic goal, a ''declarative'' level is present and should be transferred to the highest pos-sible realistic level. The average quality grade (according to category) of small hotels is 3.75 stars, which is higher than the Croatian average. Using a multivariate regression analysis, the theory of a strong influence of quality on increased competitive advantage of small hotels in Croatia has been proven. Facts and proposals of quality implementation measures in small hotel businesses are presented, with the aim of increasing competitive advantage.

Rights

URN

URN:NBN:SI:DOC-QLK2KNAC

COBISSID

10446364

Added

02.02.2011

Metadata

Citation

APA:

Milohnić, Ines, Gržinić, Jasmina (2010). Quality competitive advantage of small hotels in Croatia. Naše gospodarstvo, volume 56, issue 5/6, str. 44-51. URN:NBN:SI:DOC-QLK2KNAC from http://www.dlib.si

MLA:

Milohnić, Ines, Gržinić, Jasmina. "Quality competitive advantage of small hotels in Croatia." Naše gospodarstvo volume 56. issue 5/6 (2010) str. 44-51.
<http://www.dlib.si/?URN=URN:NBN:SI:DOC-QLK2KNAC>

Naše gospodarstvo
1955-
(Assembly record)

številka

Naše gospodarstvo
2010
(Complete issue)

Quality competitive advantage of small hotels in CroatiaKakovost in konkurenčna prednost majhnih hotelov na Hrvaškem

Quality competitive advantage of small hotels in Croatia
Kakovost in konkurenčna prednost majhnih hotelov na Hrvaškem