Percepcija turistične ponudbe Hrvaške v očeh slovenskih obiskovalcev

slovenian

2012

volume 11, issue 20

Croatia   Slovenes   tourism

Društvo za marketing Slovenije
(Obvezni izvod spletne publikacije)

Slovene tourists represent a third of the Croatian tourism market; hence it makes sense to assess the perception they have about Croatian tourism. A good tourism offer, the image of the country and the personal experience, are paramount in defining and satisfying tourists' wishes and needs. Therefore, the purpose of the study is to examine the perception of Croatian tourism with a special emphasis on identifying differences between different groups of visitors based on their socio-demographic characteristics. A concept of nostalgia was introduced into the research since it is very important to identify its impact on the perception of tourism between citizens of the former Yugoslavia. A concept of yugo-nostalgia proves to be an important differential characteristic in relation to the perceptions of tourism and the country's image. It is necessary to stress that yugo-nostalgia among Slovene visitors means an affective characteristic, which influences the decision to visit Croatia. The survey also shows that visitors' perspective of destination's tourist offer was positive. But there are significant differences in the perception of tourism among groups segmented by sociodemographic characteristics, specifically we observed differences between male and female visitors, between younger and older visitors, and between one-time and regular visitors.

24.09.2014