Nova pravila igre za delavce? : Airbnb in platformna ekonomija

slovenian

2017

volume 24, supl.

Evropski inštitut za komuniciranje in kulturo - EURICOM
(Obvezni izvod spletne publikacije)

The paper explores how new digital business models of the sharing economy are challenging the nature of employment. This discussion is set within the context of the tourist accommodation sector, specifi cally examining the case of Airbnb. Arguably, a signifi cant change in working practices is occurring because of the rise of the so-called sharing economy. We present the debate on whether this is representative of "sharing" in such an economy, and argue that in the case of Airbnb the term "platform economy" is a more valid description of the phenomenon. We postulate that the way in which Airbnb specifi cally challenges traditional employment relationships is through three processes that have existed prior to the rise of the platform economy business models: free or minimally payed digital labour and related redefi nitions of work; consumers` commentaries as the main elements of managerial attempts at controlling the quality of service work; and social media use and accompanying commodifi cation having an increasing role in blurring of life and work boundaries.

12.08.2021