Vpliv jezikovnih dražljajev televizijskih oglasov na čustveno odzivanje z vključitvijo meritve fizioloških parametrov : doktorska disertacija

slovenian

doktorska dela

2016

dissertations   emotional responses   German language   non-verbal impulses   Slovene language   television commercials   verbal impulses

Univerza v Mariboru, Filozofska fakulteta

The purpose of the Doctoral dissertation is to explore the influence of verbal impulses of selected German and Slovenian television commercials on triggering emotions. The research aims at finding out the interconnection of verbal and psychological dimension of television commercials and the comparison and analysis of the data, obtained with the help of test subjects from two different language and social environments - German and Slovene, including the dimension of the gender of test subjects when measuring their physiological functions. At the same time, it aims at studying and finding out the role of the intensity, quality and type of triggered emotions through the prism of multicultural context. In addition, the standard techniques and instruments of collecting quantity data were applied - a questionnaire, a grading scale and systematic measuring of physiological parameters. The data, obtained with the help of the questionnaires, completed by the test subjects, were statistically analysed with R 2.11.1 and R 3.01 programmes. The results of statistical tests show that the verbal tools, applied in the German and Slovenian commercials concerned, do influence triggering of certain emotions but with the lower percentage of influencing that the non-verbal or combined impulses. The analysis also showed that the influence of verbal impulses of television commercials on triggering emotions depends on the language and cultural environment as well as the gender of participating test subjects, taking into account the exceptions.

08.08.2023