The paper explores how advertisements in Slovenia's oldest women's magazine Naša Žena published during the socialist period from 1960 to 1991 construct gender, class and nationality. The findings are based on the method of multimodal analysis of and presented with regard to three representative advertisements for three decades. The paper shows how during the 1960s advertisements construct women's gender and class identity in line with the dominant socio-political socialist ideas. This is compared to the period of the 1970s when economic liberalisation was reflected in advertisements showing a working-class utopia of living a bourgeois lifestyle. The analysis concludes with the 1980s when Slovenia was foreseeing a new national identity detached from both socialist values and the Yugoslav identity.

Rights

URN

URN:NBN:SI:DOC-5Y9HZHO9

COBISSID

34576989

Added

05.09.2018

Metadata

Citation

APA:

Vezovnik, Andreja, Kamin, Tanja (2016). Constructing class, gender and nationality in socialism. Teorija in praksa, volume 53, issue 6, str. 1327-1343, 1509. URN:NBN:SI:DOC-5Y9HZHO9 from http://www.dlib.si

MLA:

Vezovnik, Andreja, Kamin, Tanja. "Constructing class, gender and nationality in socialism." Teorija in praksa volume 53. issue 6 (2016) str. 1327-1343, 1509.
<http://www.dlib.si/?URN=URN:NBN:SI:DOC-5Y9HZHO9>

Teorija in praksa
1964-
(Assembly record)