Še vedno drugi spol? : analiza poročanja o volilni kampanji pomlad 2018

slovenian

2018

volume 25, supl.

Evropski inštitut za komuniciranje in kulturo - EURICOM
(Obvezni izvod spletne publikacije)

n this article we present results of the analysis of media presentation of a male and a female MP candidate on the 2018 parliamentary elections in two Slovenian daily newspapers in two months and a half before the election and results of the ethnographic work (shadowing of both candidates during public communication with the voters at a public event). Based on the presented results we assess how gendered is newspapers' presentation of two MP candidates, and how much the articulation of gender is a part of their campaigns. Based on some positive tendencies in the Slovenian political arena, we predicted that media reports would be less sexist than in the past. This can be confirmed on the basis of critical discourse and text analysis of newspaper Delo, and less so in the case of tabloid Slovenske novice. The results of the ethnographic study showed that gender plays an important role both in the public presentation of male and female politicians and in the reactions of the public to their presence.

12.08.2021