Social CRM adoption and its influence on customer relationship performance -SMEs perspective : doctoral dissertation
Sprejetje družbenega upravljanja odnosov s strankami in njegov vpliv na učinkovitost odnosov s strankami - vidik malih in srednje velikih podjetij

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Contibutor(s)

Marolt, Marjeta (author)
Pucihar, Andreja (mentor)
Zimmermann, Hans Dieter (comentor)

Language

english

Group

doktorska dela

Year

2018

Publisher

M. Marolt

Provider

Univerza v Mariboru, Fakulteta za organizacijske vede

Rights

URN

URN:NBN:SI:DOC-05IGOVHF

Added

08.08.2023

COBISSID

8037139

Metadata

Citation

APA:

Marolt, Marjeta, Pucihar, Andreja, Zimmermann, Hans Dieter (2018). Social CRM adoption and its influence on customer relationship performance -SMEs perspective. URN:NBN:SI:DOC-05IGOVHF from http://www.dlib.si

MLA:

Marolt, Marjeta, Pucihar, Andreja, Zimmermann, Hans Dieter. Social CRM adoption and its influence on customer relationship performance -SMEs perspective. M. Marolt, 2018.
<http://www.dlib.si/?URN=URN:NBN:SI:DOC-05IGOVHF>

Social CRM adoption and its influence on customer relationship performance -SMEs perspective : doctoral dissertationSprejetje družbenega upravljanja odnosov s strankami in njegov vpliv na učinkovitost odnosov s strankami - vidik malih in srednje velikih podjetij

Social CRM adoption and its influence on customer relationship performance -SMEs perspective : doctoral dissertation
Sprejetje družbenega upravljanja odnosov s strankami in njegov vpliv na učinkovitost odnosov s strankami - vidik malih in srednje velikih podjetij