The planning process for marketing a service about to enter a foreign market: a concept case study - Perić, Blaženko (Mednarodno inovativno poslovanje, 2024)
Keywords: competitive advantage; cultural sensitivity; international expansion; konkurenčna prednost; kulturna občutljivost; lokalizacija trga; market localization; marketing strategy; marketinška strategija; mednarodno širjenje; Trženje; Tuje naložbe