AI-based content analysis in marketing: methods, processes, and evidence from an empirical study - Zerres, Christopher (Mednarodno inovativno poslovanje, 2026)
Keywords: AI-based content analysis; analiza besedil; analiza slik; analiza videa; analiza vsebin na osnovi umetne inteligence; image analysis; multimodal analysis; multimodalna analiza; text analysis; video analysis