COLOUR MtO {>eRSÔMALITY m TSE PUft^tlâHiNÔ APARTMBtTS 117 COLOUR AND PERSONALITY IN THE FURNISHING OF APPARTMENTS Asja Nina Kovačev ABSTRACT The aim of the present study was to ascertain the personality correlates of the potential use of colours in unfurnished and undecorated appartments. The subjects had to choose the most appropriate colour(s) for the floor, walls, ceiling, and furniture of seven places (anteroom/corridor, wardrobe, sitting-room, dining-room, kitchen, bath-room with water-closet, bedroom, small room/study, and nursery). After that Cattell's 16 PF Questionnaire was answered by the subjects. Correlations were calculated between personality factors and colour choices for the planes and pieces of fiirniture appearing in nine rooms of an imaginary appartment. The results were interpreted in accordance with the preliminary hypotheses concerning the contextual and personality determinants of the use of different colours. Colour in every-day life and its symbolic implications Colour as a natural phenomenon does not imply any meanings that could lead to the conceptual world. Its meaning is based on comparison (allusive meaning relation) or convention (conventional meaning relation) (Rotar, 1972). Still, colour is much more than a set of data, enabled by the physical world. It determines things and phenomena more precisely than their form (Kovačev, 1990, 1991), for it gives them a particular emotional significance and provides the subject with experiental fullness (Kovačev, 1993, 1994a; Kovačev & Musek, 1993). Therefore it has a very important role in man's spiritual and social life. The vital importance of colours in human life causes their symbolism to be one of the most important research fields of contemporary symbology. It has been studied by many researchers (Chevalier in Gheerbrant, 1986; Cooper, 1978; Gibson in Gibson, 1966; Kovačev, 1990; 1991; 1992; 1994a; 1994b; Lurker, 1991; Musek, 1990; Trstenjak, 1987) who tried to identify its social, cultural, and personality determinants. Still, the colour meaning structure is not easy to determine. Nay in the same culture colours have a number of different or contradictory meanings, while their intercultural Its PâMULOëK&OBZOaJIt- »ORtZDMSOF l»âYCHOLO<3Y »«3,4 differences are much clearer. Still, they have some common, universal connotations. These are often determined by the psychophysical effects of colours on human beings. Physiological and psychological efects of colours There have been many studies concerning the psychophysiological effects of colours on human organism (Chandu, 1991; Frieling, 1988; Heller, 1989; Kovačev, 1992; Luescher and Scott, 1988; Trstenjak, 1987). Their purpose was most frequently the application of colours in medical treatment, the choice of colours in creating a friendly atmosphere, the choice of appropriate colours for clothes and decoration, and the fiinctionalization of colours at work. From the physiological point of view red is a penetrating and hot colour, fts main effects on human organism are: rising of muscular tone, acceleration of heart beat, hightening of blood pressure, etc. (Trstenjak, 1987). These determine its psychological meanings, as well. Therefore red is usually regarded as the colour of passion, courrage, nearness, and psychic metamorphosis (Kovačev, 1994a, 1994b). In the tradition of the majority of cultures red was considered to be the colour of fire, frivoulousness, life, health, activity, love, egocentrism and extroversion (Cooper, 1986; Kovačev, 1992). The physiological effects of blue are calming and by this contrary to the effects of red. Still they are not always very clear. According to the opinion of some autors (Hassey, Podolsky, etc.) it lowers blood pressure and muscular tone, calms the pulse, breething rhythm, and nervousness. Blue light enables a good concentration, but can also cause some kind of dreaminess which does not cause any unpleasantness or excitement (Kovačev, 1992). The main psychological correlates of these phsysiological states are calmness, peace, and introspection. Blue often symbolizes truth, faith, purity, nobility, wisdom and the transition to the remote areas of the empty, metaphysical space. Still, its freshness often passes over to coolness and its peaceful dignity to conservatism. Yellow is a very stimulating colour. It enables a good concentration and facilitates mental activity. As the colour of the sun it stimulates organic activity and can successfully be used in the therapeutic treatment of psychoneuroses. It symbolizes intuition, reason, and will. At the same time it represents activity and extraversion, although not to such extent as red and orange. The valence of yellow depends on its tone and light. Its lighter tones and golden-yellow usually imply positive connotations, while its darker and duller shades imply extremely negative ones. The blending of yellow and blue results in the formation of green, whose tranquillizing effects are similar to those of blue. Still green is not so cold and unapproachable. It lowers the blood pressure and is a very useful therapeutic means. It can namely be used in the treatment of mental illnesses, nervousness, tensions, hysteria, neuralgia, megrim, sleeplessness, etc. (Trstenjak, 1987). Green implies passivity, peace and self-satisfaction. Because of its calming effects on the organism it is also a relativly boring and non-stimulating colour. As the colour of COLOUR A*fO PfiRSUNALlTY tN TSE FUR«ISHiNÔ OF APARTMENTS 119 nature it symbolizes vegetation, freshness, earthliness, attractiveness, sensibility, emotionality and reproduction. The very opposite of green is orange, an extremely extrovert colour. It is considered to be the colour of fire, joy, activity, luxury, and lust, for it belongs to the psychophysical stimulators. In spite of its favourable effects on the organism it has never been regarded as a valuable colour. Most often it is denoted as intrusive, cheap, and artificial (Kovačev, 1992). Violet is a mixture of red and blue. Therefore it integrates the tonic effect of blue and the stimulating effect of red (Trstenjak, 1987). Because of the contrary meanings implied in its components it can indicate either inner restlessness, caused by the contradictions, contained in it, or a harmonious synthesis of the polarities. It is often connected with intelligence, knowledge, sublimity, moderation and temperance, but also with sorrow, despair, and longing. Brown is a synthesis of all chromatic colours. It is the most frequent and realistic colour, for it can easily be found in nature. Its role in the traditional symbolism is not very important and it has few poor symbolic implications. Most often it is associated with mud, dirt, and excrements which represent the negative pole of corporeity. It is also the colour of two deadly sins: greediness, and idleness. In spite of that it can evoke positive feelings and associations. As the colour of rustic fixrniture it creates the impression of domesticity, friendliness and warmth. It is also the colour of earth and therefore it symbolizes pleasantness, safety, maternity, security, and return. The achromatic colours black and white coincide with the darkness and Ught and symbolize the eternal struggle between opposite, positive and negative forces. Light is the universal symbol of good and positive phenomena, while dark symbolizes their negative pole. The dichotomies of life and death, truth and lie, hope and dispair, good and evil, consciousness and the unconscious, maintain the dialectics, involved in nature, which determines the existance of all living beings, and is equiliberated in gray. The latter namely symbolizes the motionless and indifferent neutrality, indecision and lack of energy, life, and joy. Applied research of colours A lot of attention has been payed to the expressive and functional value of colours. Their expressive value was studied for psychodiagnostic purposes, while its functional value was studied to stimulate the efficiency of workers in factories, bureaus, etc. Trstenjak (1987) states that the children, who often use warm colours, are much more sensitive and friendly to the others. They like to cooperate and their feelings depend on the feelings of their social surroundings. Children, that prefer to use cold colours, i. e. green, blue, or brown and black, are not so very expressive. They show a tendency to control their behaviour, are repressive, and do not manifest much spontaneousness. Sometimes they are even aggressive and do not feel satisfied in their surroundings. The use of colours in the intimate, domestic life has been payed a lot of attention in popular articles in magazines and in journals of decorative arts. Still, these problem 120 P^HOLOiKA OBZORJA - HORIZONS OF PSYCHOLOSy d«3,« has not been studied very often by psychologists. Even if it was studied by them, there were no attempts to find any possible relation between the use of colours in houses or appartments and personality. Colour choice was usually presented as the result of the prevalent taste of a certain society, culture, or period of time. There is no doubt that the influence of the factors mentioned above on colour preferences and their use in furnishing appartments is very important. Still, one would expect an important relation between the tendency to chose certain colours and personality characteristics. Personality and its relation to colour preferences According to Cattell (1950) personality is that, what enables the anticipation of a certains person's behaviour in a certain situation. For this reason a profound knov^dedge of the subject's personality might enable the prediction of his colour preferences and choices in furnishing the appartment. The present research was focused on the relation between personality and the use of colours in an imaginary appartment consisting of the elements listed on a sheet of paper. The aim of the study was to ascertain the significant correlations between Cartel's primary personality factors (i. e. Afifectothymia (A), General intelligence (B), Ego-strength (C), Dominance (E), Surgency (F), Superego-strength (G), Parmia (H), Premsia (I), Protension (L), Autia (M), Shrewdness (N), Guilt proneness (O), Radicalism (Ql), Self-sufficiency (Q2), Self-control (Q3), and Ergic tension (Q4)) and the use of 10 colours in furnishing the appartment. METHOD' Subjects The subjects were 57 students of psychology at the University of Ljubljana. They volunteered to participate in the study as a means of partialy fulfilling the obligations of their seminar. No information about the study was provided prior to the questionnaires session. Procedure ^ Two instruments were applied to the subjects: ^ 1. The Appartment colorization test, which was constructed for this experiment' 2. Cattell's 16 PF Questionnaire. j COLOUR«