Artificial Intelligence for Human-Technologies-Economy Sustainable Development Proceedings of the MakeLearn, TIIM & PIConf International Conference Lublin, Poland 23–25 May 2024 Management, Knowledge and Learning International Conference Technology, Innovation and Industrial Management PIConf Sustainable Development MakeLearn 2024: Artificial Intelligence for Human-Technologies-Economy Sustainable Development 024 ProceedingsoftheMakeLearn,TIIM&PIConfInternationalConference 2 23–25May2023,Lublin,Poland&Online Organized by Maria Curie-Skłodowska University, Poland Kasetsart University, Thailand International School for Social and Business Studies, Slovenia onf PegasoInternational–MedEA,Malta Edited by IC ValerijDermol P ProductionEditor Alen Ježovnik & Publishedby ToKnowPress Bangkok • Celje • Lublin • Malta www.toknowpress.net May 2024 MakeLearn Series • ISSN 2820-6797 TIIM ToKnowPressisaJointImprintof Kasetsart University, Thailand International School for Social and Business Studies, Slovenia Maria Curie-Skłodowska University, Poland Pegaso International – MedEA, Malta earn, ©2024InternationalSchoolforSocialandBusinessStudies The author is responsible for the grammatical correctness of his or her paper. eL https://www.toknowpress.net/ISBN/978-961-6914-31-4.pdf https://www.doi.org/10.53615/978-961-6914-31-4 Mak Kataložni zapis o publikaciji (CIP) pripravili v Narodni in univerzitetni knjižnici v Ljubljani COBISS.SI-ID 198449667 ISBN 978-961-6914-31-4 (PDF) Table of Contents Organizers 4 024 Welcome Address 5 2 Conference Boards 6 Conference Aims 7 Conference Programme 8 onf Keynote Speaker 9 IC Academic Leadership Forum 10 P Editors’ Panel 11 Research-Education-Business Forum 12 & Academic Writing and Publishing Panel 13 Presentations 14 Project Opportunities 30 TIIM Publishing Opportunities 32 Call for Papers 33 earn, eL Mak rs Organizers eiz MariaCurie-SłodowskaUniversity,Poland n isthelargesthighereducationinstitutioninEasternPolandwithfacultiesinLublin plus the UMCS branch campus in Puławy, with over   students and   a graduates.Itoffersmorethanprograms,taughtinPolishandEnglish,andhas g specializationsavailabletochoosefrom.Alongwiththis,theuniversityoffersop-portunities to establish cooperation with prospective employees, professional ed-Or ucationalcounseling,andcareerguidance.Therearealsonumerousopportunities to improve students’ foreign language proficiency, to develop artistically, and participate in sports activities. It has over  international students,  international agreements with partners from all over the world, and a wide range of national and international internship placement options. Kasetsart University, Thailand devotes itself to the task of accumulating and developing intellectual knowledge. It thrives for the growth in academic wisdom including ethical and moral excellence. In addition, it has a responsibility to play a leading role in keeping their Thai heritage alive and to ensure that it continues to grow to enrich the civilization of the notion. Kasetsart University aims to provide ‘Knowledge of the Land’ to promote sustainable development in Thailand in order to be internationally recognized. International School for Social and Business Studies, Slovenia is a dynamic private higher education institution, founded in , with approxi-mately  students. Located in Celje, Slovenia, ISSBS is specialized in the field of business and social studies at bachelors, masters, and Ph.D. levels. One of the strategic directions of ISSBS is also internationalization in research and publishing, as well as embedding social responsibility in its own activities. Pegaso International – MedEA, Malta Established in  in Malta, Pegaso International – MedEA is a Lifelong Learning Higher Education Institution providing a wide range of online degree programs from level  to level  of the European Qualification Framework, accredited by the Malta Further & Higher Education Authority. Pegaso International – MedEA is member of Multiversity Group, a network of universities aiming at providing international students worldwide with a flexible, inclusive and accessible education. Pegaso International – MedEA’s great challenge arises from Malta, thanks to its strategic, political and cultural function in the Euro-Mediterranean area, particularly in representing a bridge between Europe and Africa. 4 Welcome Address It is a great honour and pleasure to welcome you to the MakeLearn, TIIM & PIConf ess  International Conference. The conference is an excellent opportunity to con-tribute to and share the most recent developments in the field of knowledge management with experts from all over the world. The title of the MakeLearn, TIIM & PI-ddr Conf  is: Artificial Intelligence for Human-Technologies Economy Sustainable A Development. Four partner higher education institutions are co-organising the conference , from which the local co-organizer is Maria Curie-Skłodowska University, Poland. I would like to extend my sincere gratitude to our host university and thank them for their support and dedication, which have been invaluable in bringing this conference to ome life. Their warm hospitality has created a welcoming and inspiring atmosphere for all participants. The conference deals with topics such as interdisciplinary or innovative elc solutions in the fields of business, management, education, and technology. This is the third year the conference has been held in a hybrid form – on-site and online. W The conference encourages the sharing of the most recent developments in management, economics, technology, and education. By including experienced and young academics and practitioners from all continents, it also encourages discussion and the exchange of knowledge between academia and businesses (formal sessions and social events) and offers a variety of publishing opportunities. This year’s focus is on artificial intelligence, its impact on society and organization, and sustainable development. We proudly welcome  participants, authors and co-authors from  countries who will present  abstracts and full papers. A very special welcome also to our keynote speaker: Professor Anthony Elliott AM, Distinguished Professor of Sociology at the University of South Australia, Australia. We are also welcoming all speakers, panel chairs and forum guests. Their expertise, diverse perspectives, and engag-ing discussions are the driving force behind the success of this conference. We also thank all authors and presenters for their contributions. The organizers express their sincere appreciation for the authors’ time, effort, and dedication invested in preparing their paper presentations and sharing their work. We wish you all a successful conference. Dr. Srečko Natek, Dean of the ISSBS, Slovenia with co-organizers Maria Curie-Skłodowska University, Poland Kasetsart University, Thailand Pegaso International – MedEA, Malta 5 Conference Boards dsar ConferenceBoard o Dr.NadaTrunkŠirca,InternationalSchoolforSocialandBusinessStudies,Slovenia, Conference Chair B Dr.AnnaRakowska,MariaCurie-SkłodowskaUniversity,Poland,ConferenceCo-Chair e Dr.RadosławMącik,MariaCurie-SkłodowskaUniversity,Poland,ConferenceCo-Chair Dr. Kongkiti Phusavat, Kasetsart University, Thailand, Conference Co-Chair Dr. Luigia Melillo, Pegaso International – MedEA, Malta, Conference Co-Chair enc Dr.ValerijDermol,InternationalSchoolforSocialandBusinessStudies,Slovenia, Advisor to Programme Chair er ProgrammeBoard Dr. Zbigniew Pastuszak, Maria Curie-Skłodowska University, Poland, nf Programme Chair o Dr.BordinRassameethes,KasetsartUniversity,Thailand,ProgrammeVice-Chair C Dr.UmairAkram,PekingUniversity,China Dr. Pornthep Anussornnitisarn, Kasetsart University, Thailand Dr. Jarosław Banaś, Maria Curie-Skłodowska University, Poland Dr. Michele Corleto, Università Digitale Pegaso, Italy Dr. Tamar Dolidze, Batumi State Maritime Academy, Georgia Dr. Anca Draghici, Universitatea Politehnica Timisoara, Romania Dr. George Draghici, Universitatea Politehnica Timisoara, Romania Dr. Susana de Juana Espinosa, Universidad de Alicante, Spain Dr. Ioseb Gabelaia, RISEBA, Latvia Dr. Kai Hänninen, University of Oulu, Finland Dr. Monika Jakubiak, Maria Curie-Skłodowska University, Poland Dr. Łukasz Kański, Maria Curie-Skłodowska University, Poland Dr. Agnieszka Karman, Maria Curie-Skłodowska University, Poland Dr. Mariusz Kicia, Maria Curie-Skłodowska University, Poland Dr. Frederick Kohun, Robert Morris University, USA Dr. Kris MY Law, Deakin University, Australia Dr. Tzong-Ru (Jiun-Shen) Lee, National Chung Hsing University, Taiwan Dr. Pierpaolo Limone, Università Digitale Pegaso, Italy Dr. Ilona Lipowska, Maria Curie-Skłodowska University, Poland Dr. Jukka Majava, University of Oulu, Finland Dr. Claude Meier, HWZ University for Applied Science Zurich, Switzerland Dr. Marek M ędrek, Maria Curie-Skłodowska University, Poland Dr. Matti Muhos, University of Oulu, Finland Dr. Haruthai Numprasertchai, Kasetsart University, Thailand Dr. Tomasz Parys, Warsaw University, Poland Dr. Mieczysław Pawłowski, Kesko Ltd., Poland and Maria Curie-Skłodowska University, Poland Dr. Monika Ratajczyk, Maria Curie-Skłodowska University, Poland 6 Dr. Martti Saarela, University of Oulu, Finland s Dr. Punnamee Sachakamol, Kasetsart University, Thailand d Dr. Asta Savanevičien ˙e, Kaunas University of Technology, Lithuania Dr. Augusto Sebastio, University of Bari Aldo Moro, Italy Dr. Sabiha Shala, University of ‘Haxhi Zeka’ in Peje, Kosovo oar Dr. Anna-Mari Simunaniemi, University of Oulu, Finland Dr. Olesea Sirbu, Academy of Economic Studies of Moldova, Moldova B Dr. Agnieszka Sitko-Lutek, Maria Curie-Skłodowska University, Poland e Dr. Suparerk Sooksmarn, Kasetsart University, Thailand Dr. Egl ˙e Staniškien ˙e, Kaunas University of Technology, Lithuania nc Dr. Živil ˙e Stankeviči ¯ut ˙e, Kaunas University of Technology, Lithuania Dr. Anna Tatarczak Maria Curie-Skłodowska University, Poland re Dr. Ali Türkyilmaz, University of Stavanger, Norway e Dr. Lukasz Wiechetek, Maria Curie-Skłodowska University, Poland Dr. Moti Zwilling, Ariel University Organizing Team onf Marko Smrkolj, International School for Social and Business Studies, Slovenia C Dr Kalina Grzesiuk, Maria Curie-Skłodowska University, Poland • M.Sc. Alenka Bernik Dermol, International School for Social and Business Studies, Slovenia Špela Dermol, M.Sc., International School for Social and Business Studies, Slovenia Dr. Aleš Trunk, International School for Social and Business Studies, Slovenia ims Board of Reviewers A Reviewers are members of the programme board and conference participants. Upon e request, reviewers can receive a letter of confirmation for their role at the conference. We thank all reviewers for their contribution to conference quality. enc Conference Aims MakeLearn, TIIM & PIConf Conference encourages the sharing of the most recent de-er velopments in management,economics, technology, and education. By including experiences and young academics and practitioners from all continents, it also en-nf courages discussion and the exchange of knowledge between academia and busi-o nesses (formal sessions and social events) and offers a variety of publishing opportu-C nities. This year’s focus is on on artificial intelligence, its impact on society and organization, and sustainable development. 7 Conference Programme mme Thursday,May a 09.30–11.30 GuidedtourofthecityofLublin 10.00–13.45 Registration of on-site participants 11.30–13.00 Pre-conference programme: Navigating the Digital Age: Media Literacy and Respectful Engagement for Transformative Communication rogr Sessions B1, D1, D2 P 14.00–14.30 Conferenceopening e 14.30–15.45 AcademicLeadershipForum‘ProsandConsofUsingArtificialIntelli-gence for Research, Teaching and University Development’ 15.45–16.00 Invitation to MakeLearn, TIIM & PIConf 2025 enc 16.00–16.45 Coffeebreak&refreshmentswithofficialphotosession 16.45–18.00 Editors’ Panel with editors of indexed journals er 18.00–18.15 Break 18.15–19.30 Project Opportunities, Dissemination And International Networking nf 18.15–19.30 SessionsA1,B2,C1 o 20.30–23.59 Dinnerandsocialevent C Friday,May 9.00–10.15 Academic Writing And Publishing Panel ‘Preparing and Publishing Scientific Articles & Building Researcher Profile: Techniques and Principles for Success’ 10.15–10.30 Break 10.30–11.15 Keynote Speaker: Professor Anthony Elliott AM, Bradley Distinguished Professor of Sociology at the University of South Australia, Australia ‘The Consequences of the Digital Revolution’ 11.15–11.45 Coffee break 11.45–13.00 Research-Education-Business Forum ‘Smart Cities in Europe in Asia’ 13.00–13.15 Closing of the plenary part of the conference 13.15–14.45 Buffet lunch 15.30–16.45 Sessions: A2, A3, B3, B4, D3, D4, F1 17.00–18.15 Sessions: A4, A5, D5, E1, E2, F2 18.30–19.45 Sessions: A6, B5, B6, D6, E3, F4 Saturday,  May  9.00–16.00 Optional excursion to Kazimierz Dolny 8 The Consequences of the Digital Revolution er Professor Anthony Elliott AM Distinguished Professor of Sociology at the University of South Australia, Australia From self-driving cars and military drones to industrial robots and ChatGPT: the digital revolution is transforming all aspects of our lives, from the most intimate aspects peak of personal relationships to the changing nature of work, employment and unem-S ployment. In this address, acclaimed sociologist Anthony Elliott focuses on emer-e gent complex digital systems – spanning intelligent machines, chatbots, advanced robotics, accelerating automation, big data – and their centrality to new forms of social interaction, organizational life and governance. He argues, provocatively, that to-day modernity has come to mean smartphones, tablets, cloud computing, big data, automated recommendation systems and predictive analytics. These developments ynot herald the arrival of what he terms ‘algorithmic modernity,’ an altogether new ‘stage’ e in the ordering techniques of social control and political regulation. In this auto-K mated order of society, human agency is increasingly outsourced to smart machines. We should understand this phenomenon, Elliott argues, in terms of the containment of both uncertainty and complexity, which the digital revolution in social relations poses but ultimately denies answers. Professor Anthony Elliott AM is Bradley Distinguished Professor of Sociology and Ex-ecutive Director of the Hawke EU Jean Monnet Centre of Excellence at the University of South Australia, where he is Dean of External Engagement. In June , Professor Elliott was awarded in the King’s Birthday’s Honours a Member of the Order of Australia for significant service to education, social science policy and research. He is a Super-Global Professor of Sociology (Visiting) at Keio University, Japan and a Visiting Professor of Sociology at UCD, Ireland. He is a Fellow of the Academy of the Social Sciences in Australia. In , he was appointed to the Expert Working Group of the Academy of the Council of Learned Academies in Australia to investigate: ‘De-ployment of Artificial Intelligence and What It Presents for Australia.’ The project was commissioned by the Chief Scientist of Australia at the request of the Prime Minister’s Commonwealth Science Council, and with support from the Australian Research Council (ARC), the Department of Prime Minister and Cabinet, and the Department of Industry, Innovation and Science. Professor Elliott is the author of many influential books in social theory and modern sociology, including most recently The Culture of AI, Making Sense of AI, Algorithmic Intimacy and Algorithms of Anxiety. He is the editor of The Routledge Social Science Handbook of AI. 9 Pros and Cons of Using Artificial Intelligence for Research, Teaching and University Development rumo ForumCo-Chair:Dr.ZbigniewPastuszak F Vice-RectorforDevelopmentandBusinessCooperation,MariaCurie-Skłodowska University, Poland Forum Co-Chair: Dr. Kongkiti Phusavat Kasetsart University, Thailand Forum Members • Dr. Yasuo Kadono, Professor and Former Dean, Ritsumeikan University, Japan • Dr. Thomas Laudal, Professor, University of Stavanger, Norway • Dr. Dušan Lesjak, Professor, International School for Social and Business Studies, eadership Slovenia L • Dr. Matti Muhos, Director of Kerttu Saalasti Institute, University of Oulu, Finland • Dr. Celina M. Olszak, Rector, Katowice University of Economics • Dr. Bordin Rassameethes, Acting Deputy Secretary General Southern Border Provinces Administrative Centre, Thailand • Dr. Joseph (Yossie) Shevel, President, Galilee International Management Institute, Israel • Dr. David Vannozzi, General Manager both of Università Digitale Pegaso, Italy and Pegaso International – MedEA, Malta cademic Inthelastyear,wehaveobservedadynamicincreaseinapplicationsoflargelan-A guagemodels,chatbots,andcomputeralgorithmswithfeaturesassociatedwithar-tificial intelligence (AI). In general terms, AI is the theory and development of computer systems able to perform tasks normally requiring human intelligence, such as visual perception, speech recognition, decision-making, and translation between languages. The immediate goal of the discussion among the Leadership Forum panellists is to formulate arguments for and against the use of modern AI solutions in scientific research, teaching, and university development. Discussion participants will discuss topics related to their personal experiences in this area, the experiences of the organizational units they represent, and which implement AI solutions in various areas of their functioning. 10 Editors’ Panel Forum Chair: Dr. Kongkiti Phusavat nel Kasetsart University, Thailand (Editor-in-Chief, International Journal a of Innovation and Learning) P Forum Co-Chair: Dr. Valerij Dermol International School for Social and Business Studies, Slovenia rs’ (Editor-in-Chief, International Journal of Management, Knowledge and Learning) Panelists • Dr. Karim Moustaghfir, Al Akhawayn University in Ifrane, Morocco (Guest Editor, Sustainability – Special Issue) Edito • Dr. Matti Muhos, Director of Kerttu Saalasti Institute, University of Oulu, Finland (Editor-in-Chief, International Journal of Management and Enterprise Development) • Dr. Zbigniew Pastuszak, Maria Curie-Skłodowska University, Poland (Editor-in-Chief, International Journal of Value Chain Management; Associate Editor, Expert Systems with Applications) • Dr. Givi Tsitskishvili, Batumi State Maritime Academy, Ministry of Economy and Sustainable Development of Georgia (Editor-in-Chief, Georgian Maritime Scientific Journal) • Dr. Nada Trunk Širca, International School for Social and Business Studies, Slovenia (Editor-in-Chief, Human Systems Management, ToKnowPress International Academic Publisher) SCI/SSCI Journals • International Journal of Mobile Communications Scopus Journals • Electronic Government, An International Journal • International Journal of Management in Education • International Journal of Management and Enterprise Development • Sustainability (Special Issue: Sustainable Higher Education; Innovative Teaching and Learning, and Leadership for Creating Impacts on Local Society and Globally) Other Indexed Journals • International Journal of Knowledge, Management and Learning • Management • Managing Global Transitions • Issues in Information Systems • Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia • Organization and Management Scientific Quarterly 11 Smart Cities in Europe in Asia rum ForumChair:Dr.AgnieszkaSitko-Lutek, o MariaCurie-SkłodowskaUniversity,Poland F Panelists • Piotr Biały, Top Account Sales Director, T-mobile, Poland • Michał Nowak, Innovation Section Manager/IoT/SmartCity • Tatjana Pecek, Business Development Manager, BEE Deutsche Telekom • Kongkiti Phushavat, Kasetsart University, Thailand • Mariusz Sagan, Director of Strategy and Entrepreneurship Department, Lublin City Office, Poland The panel aims to discuss the best practices of smart cities in Europe and Asia, including examples from Split, Bangkok, and Lublin. Social, cultural, and green aspects will be presented. Business and technical issues will be of interest. The benefits and barriers of Smart Cities implementation will be identified. tion-Business ch-Educa Resear 12 Preparing and Publishing Scientific Articles & Building Researcher Profile: Techniques nel and Principles for Success aP Panel Chair: Dr. Dariusz Siemieniako Koźmiński University in Warsaw and Białystok University of Technology, Poland Panel Co-Chair: Dr. Aleksandra Kowalska Maria Curie-Skłodowska University, Poland In the panel, we aim to provide participants with valuable knowledge and skills related to the process of preparing and publishing scientific articles in prestigious journals. This includes developing critical thinking and analytical skills to evaluate blishing sources and data, synthesizing information into well-supported arguments, and understanding the requirements of scientific journals. u Additionally, we will discuss effective academic writing and structuring, including P elements that make up a quality article, clear and coherent paragraph writing, and presenting research findings to a scientific audience. We will also address the nd challenges of scientific communication and the use of modern technology. a ritingW cademicA 13 Presentations tions IntegratedMarketingCommunicationStrategy:CaseoftheBrandČuvaj.si Jasna Rajer and Tina Vukasović · Presentation Techno-Economic Analysis of E-Commerce Business for Tropical Fruit Ice Cream Manufacturing Nantawut Sriariyawat and Sirang Klankamsorn resenta ·Presentation P FactorsShapingConsumerPurchasingDecisionsforElectricCars Biljana Dragojević and Tina Vukasović · Presentation Investigating the Relationship between Household Behavior and Their Inflation Expectations Elena Stavrova · Presentation The Threat of Ransomware in the Food Supply Chain: A Challenge for Food Defense Aleksandra Kowalska · Presentation The Impact of Technology Intensity on Well-Being Arik Sadeh, Claudia Florina Radu, and Cristina Feniser · Presentation Entrepreneur’s Resilience Development in -to- Resilience Coaching Santeri Halonen · Presentation The Application of the Knowledge of Systemic Psychodynamics in Management in Primary Schools Mojca Lubanjšek Pehant · Presentation The Role of the School Management in Creating a Positive Climate in the School Luljeta Shala and Arafat Shabani · Presentation 14 Sustainability Reporting: Summary Analysis of Sustainability Reports of Slovenian Public Interest Organisations Mojca Gornjak and Darinka Kamenšek · Presentation tions Factors Influencing Teachers’ Job Satisfaction: The Case of Kosovo Ismet Potera · Presentation Principals’ Performance Evaluation: An Analysis of Evaluation Practice in Public Schools in Kosovo Selim Mehmeti and Luljeta Shala resenta · Presentation P The Utilization of Social Media Tools to Contribute to New Service Development in Business-to-Business Market Kuo-Nan Hsieh · Presentation Evolving Technologies and Smart Shipping Affecting Future Maritime Industry Workforce Anastasia Kiritsi, Vasilis Adamantidis, and Theodosis Stamatellos · Presentation Leveraging Artificial Intelligence for Real-Time Evaluation of Brand-Generated Content in Social Media: Dynamic Sentiment Analysis Ioseb Gabelaia · Presentation Exploring the Intersection of Artificial Intelligence, Organizational Behaviour, and Communication Dynamics in Contemporary Work Ioseb Gabelaia, Ramun ˙e Bagoči ¯unait ˙e, and Viktorija Navickien ˙e · Presentation Climate Claims in Test: Examination of the Climate Communication of Swiss Companies Claude Meier, Bruno Wüest, Ronja Wirz, and Roland Krell · Presentation Evolving Dynamics of Libraries in a Technologically Driven Era Anyanitha Distanont and Orapan Khongmalai · Presentation 15 Artificial Intelligence and ChatGPT in Language Education: Improving EFL Classroom Assistance and Changing Assessment Methods Ioseb Gabelaia, Tamari Dolidze, and Natia Vasadze tions ·Presentation Entrepreneurial Orientation in Micro-Sized Enterprises Kai Hänninen, Osmo Kauppila, and Matti Muhos · Presentation Improving Ethical Engineering Practice resenta FelixTetteh P ·Presentation Technological Transformations, Law and New Digital Culture: Block Chain, Distributed Systems and Smart Contracts; Internet Service Provider Contracts in the Age of Artificial Intelligence Gino Fontana · Presentation Civil Liability for Algorithmic Data Processing: The Codictic Protection and Regulatory Limits in Italy Gino Fontana · Presentation National Productivity Enhancement in Asean Developing Countries Nichanach Katemukda · Presentation Digitalization of Organizations: Literature Review Blerta Abazi Chaushi, Teuta Veseli-Kurtishi, and Agron Chaushi · Presentation An Empirical Study on the Attitude Towards Live Commerce by Adopting the Technology Acceptance Model (TAM) Sumet Jirakasemwat · Presentation Analysis of the Competitive Balance in the Main European Football Championships Agostino Sorbara · Presentation 16 Mapping HRM Horizons: Navigating Competency Distances and Employer Preferences Krisztina Kiglics, Eszter Bogdány, and Nóra Obermayer · Presentation tions The Integration of Knowledge Management and Design Thinking for Improving Problem Solving Skills: A Case Study of a Service Agency Somchai Numprasertchai and Haruthai Numprasertchai · Presentation Development of AI-Based Tools to Identify Leadership Styles in Terms of Lexicon, Managerial Behaviour and Personal Image resenta Asta Savanevicien ˙e and Monika Gudeleviči ¯ut ˙e P · Presentation Barriers of SME Engagement in Mission-Oriented Innovation Julian Strömqvist, Matti Muhos, Martti Saarela, Peetu Virkkala, and Per Hilletofth · Presentation STEM Education, Artificial Intelligence, and Ethical Challenges Nicoleta Mirea, Marta Palade, and Alin Gaureanu · Presentation Artificial Intelligence in Software Development: A Study Case on Data Structures and Algorithms Marta Palade and Anca Draghici · Presentation Developing the Competencies of Medical Students versus the Challenges of Coordinated and Personalized Medicine Iwona Mendryk and Katarzyna Barłóg · Presentation Virtual Collaborative Learning: Examination of E-Tutors’ Interaction with Student Groups and the Achievement of Their Intended Outcomes Celina Berthold, Sophie Cool, and Mattis Altmann · Presentation The Factors Influencing Purchase Intention during Livestream Shopping Preedee Ruckwatin · Presentation 17 Generation Z (GENZ) Growth Management Priorities: Perspectives from the Icelandic Digital Startups Matti Muhos, Martti Saarela, and Runólfur Smári Steinþórsson tions ·Presentation Analysis of the Readiness of Companies in the International Logistics Industry to Develop Business Online in the Digital Revolution Elisaveta Panasiuk · Presentation resenta AIinImprovingtheQualityofHealthServices:PerformanceofPoland P inComparisonWithEUtoEnhanceRemoteHealthcareServices Faran Latif · Presentation Considerations on a Research Model of the Diffusion of Food Delivery Innovation Before and After the Covid- Pandemic in ASEAN Countries Yasuo Kadono · Presentation Familiarity, Use, and Perception of AI-Powered Tools in Higher Education Anna Nikoulina and Anna Caroni · Presentation Integrating Non-Human Factors Into Business Processes: A Model Simulation and Its Implications for Management Roman Batko, Alicja Góralczyk-Putowska, and Ida Knapik · Presentation Israel, Palestina & ChatGPT José María Hernández Bartolomé · Presentation Investigating Quality Challenges in Chicken-Based Pet Food Production: A Case Study in Thailand Jaranee Monchan and Pornthipa Ongkunaruk · Presentation Rage-Applying Phenomenon Across Different Generations: Implications of Employees Feeling Undervalued Kristina Peunik and Gregor Jagodič · Presentation 18 Perspectives of Artificial Intelligence Implementation in Occupational Safety and Health Training with Flexible Learner-Focused Alin Gaureanu, Gabriela Strauti, Nicoleta-Paula Neag-Popescu, Gratian Golosie, and Ilie Taucean · Presentation tions Impact of AI on Organisational Culture Rui Caldeira, Miguel Varela, Vlad-Valentin Vîrjan, and Daniela Vîrjan · Presentation Mobile Apps in Reducing Food Waste Agnieszka Agnieszka Werenowska, Agata Balińska, and Ewa Jaska resenta · Presentation P Artificial Intelligence and the Risk of Work Automation in the Future Aneta Karasek · Presentation Examining the Effect of Knowledge Management Practices on Organizational Performance in the Construction Industry in Ethiopia Denbeshu Jabo and Kris Law · Presentation Competence Matrix for Trainers for Digital, Inclusive Learning Stephanie Reiner and Alexander Krauss · Presentation Technical Resources as Enablers for the Digital Transformation Stephanie Reiner · Presentation The Use of Information Systems in the Evaluation of Academic Teachers: The Case of Usos Eva at MCSU Łukasz Wiechetek, Ewelina Berlińska, Marek M ędrek, Jarosław Banaś, Katarzyna Budzyńska, Magdalena Panasiuk-Kwiatek, and Zbigniew Pastuszak · Presentation Students’ Habits, Preferences and User Experience of Online Shopping and Their Rights as Consumers Anita Papić, Ana Jurasović, and Katarina Knol Radoja · Presentation 19 Diagnosis of the Competence Gap of Graduates as a Response to Stakeholders’ Expectations towards the Educational Process tions MonikaJakubiakandRadosławMącik · Presentation Civil Liability and Precautionary Principle Daniele D’Aiuto · Presentation resenta PerceptionsandPerspectives:UnderstandingTeachers’AttitudestowardsAIin P Education Simona Bezjak · Presentation SME Environmental Practices: Towards a New Typology Integrating Managers’ Environmental Concern Anthony Vandersteene and Christiane Bughin · Presentation How do You Choose the Right Digital Twin Software Provider? An Artificial Intelligence Approach Lutz Sommer · Presentation Corporate Reputation and Crisis Communication: Learning from the Pandemic Janne Harkonen, Kalle Nuortimo, and Kristijan Breznik · Presentation Financing Strategies for Health and Life Science Pre-Incubator and Incubator Heikki Ailinpieti, Martti Saarela, Peetu Virkkala, and Matti Muhos · Presentation Competencies of the Future: Employers’ Perspectives on Economics Graduates’ Skills Olga Smalej-Kołodziej and Kalina Grzesiuk · Presentation Trend Maker AI: An Overview on Bias and Other Risks to Our Information Consumption Habits Caius Tudor Luminosu, Cosmin Constantin Baias, and Anca Draghici · Presentation 20 Textual Content and Academic Journals Selectivity: A Case of Economic Journals Paweł Baranowski and Szymon Wójcik · Presentation tions Are the Dark Triad Traits Beneficial in Better Explaining the Adoption of Generative Artificial Intelligence Tools among Young Users? Selected Survey Results Radosław M ącik, Monika Ratajczyk, and Olga Smalej-Kołodziej · Presentation Navigating Workplace Challenges: Exploring Employee Resilience resenta Živil ˙e Stankeviči ¯ut ˙e, Egl ˙e Staniškien ˙e, Asta Daunorien ˙e, and Joana Ramanauskait ˙e P · Presentation Insights into Sustainable Urban Mobility: A Student-Centric Analysis Živil ˙e Stankeviči ¯ut ˙e, Egl ˙e Staniškien ˙e, and Asta Savanevičien ˙e · Presentation Ukraine: A Great ‘Training’ for International Law Ciro Settecasi · Presentation Artificial Intelligence Applied to Sustainable Development in Digital History Elina Gugliuzzo · Presentation Artificial Intelligence and Benford Law as Useful Tools for Detecting Accounting Fraud Mateja Gorenc · Presentation Why Is There π in the Normal Distribution? Application of Reductionism Principles to Explain a Pure Mathematical Formula Fabio Pisano and Lidia Nazzaro · Presentation Critical Success Factors for the Implementation of Knowledge Management Systems in the Intelligence Community Rachael Fraser · Presentation 21 Supporting the Ethical Use of Artificial Intelligence Applications in Universities: A Research Based on Students’ Opinions Anca Draghici, Caius Luminosu, Angela Repanovici, Manolis Koukourakis, tions ValerijDermol,andIlieMihaiTaucean · Presentation How Does Institutional Knowledge Sharing Culture Affect Individual’s Knowledge Sharing Behaviour in the Public Sector? Lynus Ekuwam Ebenyo Nakiporo and Kris M. Y. Law · Presentation resentaP AnAnalysisoftheRomanianResearchEco-System:ActualRisksandChallenges for Future Development Aurelia-Ioana Biholar, Bosco Lopez Landa, and Anca Draghici · Presentation Prevalence of Knowledge Management Processes in Higher Education Institutions: A Systematic Literature Review Nephas Mufutumari, Frederick Kohun, and Dušan Lesjak · Presentation From Data to Coding and Responsible Digital Citizenship: The Design of a Learning Journey Francesco Maiorana and Giusy Cristaldi · Presentation Innovation in Teachers’ Education by Research and Practice: The Word to the Teachers Francesco Maiorana, Giusy Cristaldi, Lidia Nazzaro, and Paolo Pichiocchi · Presentation A Proposed Methodology For Intelligent Decision-Making In Smart Cities and Urban Planning Desmond Lartey and Kris M.y. Law · Presentation A Tool Guide For Teaching Law To Business Students: With An Eye On Ai Anja Nicol · Presentation The Use of Social Big Data in Small Hospitality Businesses Fabrizio Gritta · Presentation 22 Using Artificial Intelligence for Personal Branding by Digital Creators Edyta Skarzyńska and Joanna Paliszkiewicz · Presentation Concept of Smart City Readiness Assessment Framework: Smart tions Implementation Readiness Model for Integrated City Environments (SIRMICE) Jacek Jakubczak, Kamila Piskorz, Justyna Litwinek, and Grzegorz Grela · Presentation Streams of Plastic Waste and Materials from the Perspective of the European Union Magdalena Panasiuk-Kwiatek resenta · Presentation P Career in the Light of Artificial Intelligence Aleksandra Wilk · Presentation Healthcare Quality and Patient Safety Improvement in Selected European Union Countries Agnieszka Kister and Faran Latif · Presentation Processes of Knowledge Transfer at Higher Education Institutions Based on the Examples of Poland and Tanzania Grzegorz Grela, Lawrencia Mushi, and Longinus Kyaruzi Rutasitara · Presentation Upskilling Remote Educators and Workers: Considerations on a European Certification Scheme Maria Elena Boatca, Anca Draghici, Caius Luminosu, and Cornelia Baera · Presentation Insights Into Civic Knowledge and Environmental Sustainability Špela Javornik · Presentation The Financial Education Level of Generation Z in Romania Laria-Maria Trusculescu and Adelin Emanuel Trusculescu · Presentation 23 Cummulative Knowledge Gain Modelling in Education for Sustainable Development Renaldas Urniezius, Egle Staniskiene, Gintaras Dervinis, Virginijus Baranauskas, tions ArunasLipnickas,andVaidaUrnieziene · Presentation Higher Education Dropout: A Literature Review Vesna Skrbinjek, Dušan Lesjak, and Valerij Dermol · Presentation resenta AnalysingtheEffectofClimateChangeonBudgetDeficitDynamicsinNigeria P AdamsEchono · Presentation Enhancing Learning and Development for Upper Secondary Students with Outside Participants Kongkiti Phusavat, Thanapan Kongtong, Bordin Rassameethes, Sasivimol Meamphon, and Suparerk Sooksmarn · Presentation Managing Marketing Channel Strategies in Global Markets Jerneja Kastelic · Presentation Understanding Student Dropout: Why Students Choose Their Studies and Why They Leave Lovro Kutija and Vesna Skrbinjek · Presentation Ikigai as a Tool for Developing Human-Centric Workplace Using Artificial Intelligence Karmen Jedvaj and Vesna Skrbinjek · Presentation Shaping The Future of Plastic Waste Management: Legal Dynamics and Their Influence on Outsourcing Enterprises in Poland and the EU Katarzyna Budzyńska · Presentation Enhancing Poultry Welfare and Production through Advanced Chicken Detection, Tracking and Counting: A Deep Learning Approach Suraj Salihu, Suleiman Salihu Jauro, and Mohammed Nasir Salihu · Presentation 24 Enhancing Web Security through Comprehensive Evaluation of SQL Injection Detection Models Abdulrasheed Jimoh, Muhammed Kabir Ahmed, Suraj Salihu, Bala Modi, and Mohammed Nasir Salihu · Presentation tions The Smart City Concept and Modern Technologies Supporting Waste Management Represent Exemplary Pro-Ecological Solutions, Both in Poland and Globally Ewelina Berlińska · Presentation resenta Project Report: Supporting the Preventive Maintenance Plan for the Extruder P on the EPDM Automotive Industry Production Line Using a Time Series Database Łukasz Orzechowski · Presentation Development of Intercultural and Entrepreneurial Competence with the Help of Project Learning of Students of Tourism Gregor Jagodič · Presentation Sustainable Value Chains: Integrating Business Model, Supply Chain, Product Development, and Data Jukka Majava · Presentation Risk Factors Affecting Infrastructure Projects in Nigeria Sunday Sylva Togo Echono · Presentation Advancing Military Education: Insights from the Voka Project on Professional Military Education and Reform Nada Trunk Širca, Valerij Dermol, Jasna Fedran, Miha Šlebir, and Pavel Vuk · Presentation Empowering Educators: Developing Open Educational Resources (OER) Using a Virtual Collaborative Learning (VCL) Approach in the Oer-Codex Project Špela Dermol, Nada Trunk Širca, and Nelli Ukhova · Presentation 25 Empowering Leadership in Indonesian Higher Education: The Role of Pemimpin Initiatives Nada Trunk Širca, Valerij Dermol, Andrej Koren, David Dawson, and Rodrigo tions Martin-Rojas · Presentation Ethical Principles of Trustworthy Artificial Intelligence in the European Union Anica Novak Trunk, Špela Dermol, Alice Buzdugan, and Augusto Sebastio · Presentation resenta LeveragingEmployerBrandingandSocialResponsibilityinHRPractices P forSMEs:InsightsfromtheRecrewProject Valerij Dermol, Aleš Trunk, and Diana Medrea-Mogensen · Presentation The Role of Higher Education Institutions in the Development of Social Entrepreneurship: The Case of Slovenia Valerij Dermol, Aleš Trunk, and Luigia Melillo · Presentation Solar Energy and Sustainability: Bibliometric Insight Kristijan Breznik, Janne Harkonen, and Kalle Nuortimo · Presentation Sustainable, Value-Adding Business Processes in Times of Crisis Roland Lesch · Presentation Crafting Adaptive Future: Advancing AI-Personalized Asynchronous Learning in Information Systems Education Elena Olson · Presentation Harmonizing Carbon Pricing: Current Challenges and Prospects in the European Union Keanu Niclas Moseler · Presentation Empirical Testing of Cryptographic Hash Algorithms: Insights from Short and Long Passwords Using Toolsnoobs Mohammed Nasir Salihu, Abdulrasheed Jimoh, Suraj Salihu, and Bala Modi · Presentation 26 Causal Impact of ESG on the Predictability of Stock Market Returns in the Context of Global Sustainability Goals Michael Mansberger · Presentation tions What Is an Ultimate Beneficial Owner? An Investigation on Actual Literature Valentina Corina Taucean, Alin Artene, and Anca Draghici · Presentation Developing Industry . Management Skills for Digital Transformation Ali Turkyilmaz and Thomas Laudal · Presentation resentaP What Effective Framework Can Be Developed to Harvest and Store Knowledge (Tacit & Explicit) of Tetfund as an Organization for Use and Re-Use Sarah Iliya Madu · Presentation Robotization of Enterprise Processes: The Prospect of Using Cobots as the Foundation of a Modern Industry . Organization Lukasz Kanski, Jakub Pizoń, Jan Chadam, and Eduardo Sánchez García · Presentation Professionalization of Research Management and Administration in Nigeria Comfort Ini Ukim · Presentation Redefining the Insurance Landscape: The Impact of AI Lidija Breznik · Presentation Global Food Insecurity: A Practitioner’s Perspective Leslie Parker Odongkara · Presentation Possibilities of Modeling and Simulation of Processes in the Enterprise, with Particular Emphasis on Reverse Logistics Jarosław Banaś · Presentation 27 Tertiary Education Trust Fund’s Role in Connecting Higher Education Institutions and Companies to Accelerate Nigeria’s Economic Development Salihu Girei Bakari, Dušan Lesjak, and Gregor Jagodič tions ·Presentation Using AI to Build Smart Factories and Their Impact on the Sustainable Development of Society Miloš Šinkovec and Gregor Jagodič · Presentation resenta BrownBanking:AssessingtheImpactofNon-CompliantFinancing P withintheEU’sFocusonSustainability Keanu Niclas Moseler · Presentation Virtual Reality Therapy: A Case Study of Its Efficacy in Treating Phobias and Anxiety Laria-Maria Trusculescu, Ramona Amina Popovici, and Vasile Gherhes · Presentation Comparison of the Assessment of Decision Options by Artificial Intelligence and Experts in Solving Situational Judgement Tests Grzegorz Grela, Agnieszka Piasecka, and Sylwia Sagan · Presentation Recruitment and Talent Management in the Modern World Using AI Anastasia Kiritsi · Presentation Sustainability Reporting of State-Owned Entities: Municipal Reporting Needs Considering a Comprehensive Reporting System Daniel Schaebs, Dino André Schubert, and Rodney Leitner · Presentation Sustainable Investments Under the Aspect of ESG Criteria Ingrid Simanov-Budka · Presentation Unlocking the Potential of Information and Record Management Systems in Nigerian University Registries for Effective Knowledge Management Ulonna Inyama · Presentation 28 The Integration of ESG Criteria in Proprietary Trading of Universal Banks (Depot A): An Analysis of Regulatory Requirements and Economic Impact Umberto Nicosia · Presentation tions Brief Notes on the European Geographical Indication Law, among Sustainability Implications and Artificial Intelligence Applications Federico Domenico and Enrico De Silvo · Presentation The Impacts of Knowledge Sharing across Organizational Levels in Mexico Marta Elena Mancilla Ocejo, Moti Zwilling, Jay Liebowitz, and Dusan Lesjak resenta · Presentation P 29 Project Opportunities, Dissemination and International Networking Forum Chair: Dr. Radosław M ˛ acik, Maria Curie-Skłodowska University, Poland Forum Co-Chair: Dr. Nada Trunk Širca, International School for Social and Business tunities Studies,Slovenia Panelists • Dr. Michele Corleto, Università Digitale Pegaso, Italy • ppor Dr. Valerij Dermol, International School for Social and Business Studies, Slovenia • Dr. Anca Draghici, Politechnica University Timisoara, Romania O • Dr. Valentina Ndou, University of Salento, Italy t • Dr. Živil˙e Stankeviči ¯ut˙e, Kaunas University of Technology, Lithuania • Dr. Moti Zwilling, Ariel University, Israel Among others, the following projects will be showcased and explored: • The RespectNET project aims to improve media literacy among university rojec faculty and students and promote courteous academic and public discourse. It P aims to build polite communication rules and integrate best practices in education, tackling negative online interactions and cyberbullying. • The RE-CREW project helps small European companies improve recruitment. It helps these companies recruit, educate, and develop top personnel with new, research-based solutions. The project targets small firms’ recruiting and hiring issues, notably during the pandemic and digital transformations, to boost their competitiveness and growth. • The Erasmus+ project EDUPlastiCircular develops green plastics skills and knowledge in circular and neutral economies. Innovative training methods and tools for higher education professors, students, and managers promote sustainability. The project creates an e-learning platform, digital libraries, and open training materials for at least  students. • DigiFunCollab develops digital self-learning social entrepreneurship courses for university students and staff. Social entrepreneurship education strives to increase universities’ civic engagement and regional participation. The project comprises national best practices studies, curriculum development, mentorship, and social entrepreneurship projects. • The COWEB project intends to improve the capacity of Western Balkan Higher Education Institutions for worldwide virtual collaborative learning. This innovative educational method focuses on building virtual/blended learning environments and course content, promoting st-century skills and cross-border collaboration among students and academic staff, and responding to the digitalization needs outlined during COVID-. • The iHiLead project aims to improve leadership and management quality at 30 Indonesian institutions. It introduces Indonesia’s first Learning Management Development Network (LMDN) and Programme (LMDP), which responds to contemporary trends in higher education. The project offers a framework for colleges to build and improve leadership skills. tunities pporOt rojecP 31 ToKnowPress www.toknowpress.net ToKnowPress publishes monographs, journals, and conference proceedings in both tunities printedandonlineversions.Itprovidesaplatformforpublishingandpromoting the latest research across all areas of science. ToKnowPress is a joint imprint of • Kasetsart University, Bangkok, Thailand, ppor • International School for Social and Business Studies, Celje, Slovenia, O • Maria Curie-Skłodowska University, Lublin, Poland, and • Pegaso International – MedEA, Malta. Editor-in-Chief Dr. Nada Trunk Širca, International School for Social and Business Studies, Slovenia info@toknowpress.net Editors blishing Dr.PornthepAnussornnitisarn,KasetsartUniversity,Thailand u Prof.LuigiaMelillo,PegasoInternational–MedEA,Malta P Dr.ZbigniewPastuszak,MariaCurie-SkłodowskaUniversity,Poland Editorial Board Dr. Michele Corleto, Università Digitale Pegaso, Malta Dr. Valerij Dermol, International School for Social and Business Studies, Slovenia Dr. Dušan Lesjak, International School for Social and Business Studies, Slovenia Dr. Radosław M ącik, Maria Curie–Skłodowska Univeristy, Poland Dr. Haruthai Numprasertchai, Kasetsart University, Thailand Dr. Anna Rakowska, Maria Curie-Skłodowska University, Poland Dr. Bordin Rassameethes, Kasetsart University, Thailand Dr. Agnieszka Sitko-Lutek, Maria Curie-Skłodowska University, Poland Senior Adviser Dr. Kongkiti Phusavat, Kasetsart University, Thailand Managing and Production Editor Alen Ježovnik, Folio Publishing Services, Slovenia 32 Accelerated Innovation (AI): Sustainability for Better Humanity MakeLearn, TIIM & PIConf International Conference Bangkok, Thailand 21–24 May 2025 Call for Papers makelearn.mfdps.si Management, Knowledge and Learning International Conference Technology, Innovation and Industrial Management PIConf Sustainable Development MakeLearn, TIIM & PIConf International Conference Bangkok, Thailand 21–24 May 2025 Kasetsart University, Thailand (Local Co-Organiser), International School for Social and Business Studies, Slovenia, Pegaso International – MedEA, Malta, and Maria Curie-Sklodowska University, Poland would like to cordially invite you to participate at the MakeLearn and TIIM International Conference 2025. Academics, scientists, professionals, managers and editors from all over the world will have the opportunity to share experiences, bring new ideas, debate issues, and introduce their latest develop- Key Subjects ments in the largely multidisciplinary • Digital Inclusion fields of research embraced by the • Sustainability & ESG MakeLearn and TIIM scientific commu- • Connectivity nities, from social, organizational and • Employability technological perspectives. MakeLearn • Learning & Development & TIIM Conference takes place in May, • Workplace Learning each year in a different European • Life-Long Learning country or online. • Enterprise Development • Innovation & Creativity Publishing Opportunities • Media Literacy MakeLearn and TIIM conference enables • Demographic Changes scholars and researchers to participate • Disruption with abstracts or full papers (published • Fin-tech either in the conference proceed- ings or the selected sponsored Important Dates scientific journal) reflecting their źRegistration opens: 15 October 2024 recent research results. źAbstract submission due: All submitted papers will be double- 15 February 2025 blind reviewed. Accepted abstracts źFull paper submission due: and papers will be included 15 February 2025 in Conference Proceedings źNotification of paper acceptance: published by ToKnowPress. 15 March 2025 źFinal (revised) paper submission due: makelearn.mfdps.si 15 April 2025 makelearn@issbs.si źConference dates: 21–24 May 2025 Document Outline MakeLearn 2024 Organizers Welcome Address Conference Boards Conference Aims Conference Programme Keynote Speaker Academic Leadership Forum Editors' Panel Research-Education-Business Forum Academic Writing and Publishing Panel Presentations Project Opportunities Publishing Opportunities Call for Papers