No. 30,31/1997 Ian BENTLEY Profit and Place Built environments, once constructed, exert physical and symbolic influences on tfie human activities which take place in an around them. This paper explores the workings of these influences, beginning with a simple example. Most readers, no doubt, will be following these words in a room of some kind. At one level, the design of the room helps the activity of reading, and other activities besides. 1 am writing these words in a rainstorm: if there were no roof over my head, the paperwould dissolve. This ability to support human activities is a crucial aspect of any built place. After all, built environments are constructed partly, at least, because they facilitate activities which would be difficult, if not impossible, in a wilderness. But, at another level, the design of any room also puts constraints on the activities which take place in an around it. For example, our readers will almost certainly have entered the room through a doorway. It is extremely unlikely that they will have smashed their way in through a wall, or tunneled though the floor. And if they grow bored, and wish to glance out at a longer view, they will have to look out through a window, rather than through the solid bits of the walls, floor or ceiling. As we can see, the physical design of the room - the relative positions of its solids and voids - affects what its users can and cannot do. Ail environments also have a symt>o//c dimension, in the sense that they are invested by their users with meanings related to the users' own cultural backgrounds. These meanings may add further constraints, or suggest further opportunities to the users concerned. For example, imagine two rooms which have identical dimensions and lighting levels, heated to the same comfortable temperature. Imagine that one has windows onto a mountain landscape, walls painted with murals, and an inlaid marble floor. Imagine that the other walls of unpainted cinder block with a floor of concrete slabs, and that it only has artificial lighting. One is to be used as a living room, and the other as a garage. Which room, in your culture, would be used for which purpose? Neither the physical nor the symbolic aspects of design can determinevjhat users do: even a prison requires its gaolers to make people into prisoners.Together, however, these physical and symbolic aspects do set constraint on users' actions. These constraints may be of trivial importance in the case of most individual rooms; but when the rooms are combined to make whole buildings, and when the buildings are added together to make a city, the cumulative effects may exert very significant social constraints, particularly on the lives of the most disadvantaged people. By virtue of being solid and long-lasting, the built environment's dual character as a system of social support and constraint can never be avoided. Built form will always - even if only unintentionally - support certain patterns of activity and association, and make others more difficult. There is always the possibility of using this property to the relative advantage of particular social groups: typically, dominant groups try to use it to support their own aspiration's against those of their rivals and subordinates, as far as they can, This is certainly the case, for example, in capitalist situations, where the built environment is integrated into the economy at three different levels. At one level, it is the focus of a profit-orientated manufacturing industry: that of "construction" and "property development". This is conceptually no different from the manufacture of bespoke suits or plastic buckets, and operates by buying land, other raw materials and labour, putting them together to make buildings and associated open spaces, and then selling these at a profit. At a second and more general level, the built environment also acts as the setting for all sorts of other enterprises, and it has a wide range of effects on how these operate. If these enterprises are to be kept working efficiently, then the effects must be made advantageous to the enterprises concerned. Finally, at the third and highest level, the built environment has a further role to play. Acting as the built context for the entire economy, it has a role to play In the smooth running of the capitalist system as a whole. To understand how the built environment can operate to support the system at these three levels, let us begin by examining more closely the very heart of the capitalist system: the process of production for profit, which we have already roughed out above. The process can be represented, at an abstract level, as a series of conversions or transformations, as sketched in the diagram below; where M stands for money, C stands for commodities of various kinds, and T stands for the transformations which are made from one to the other. M, T T T At the beginning of this chain, an entrepreneur makes a decision to employ an initial sum of money (M^) in the production process. Mi then undergoes a transformation (T^) when it is converted into the various commodities (C^) - raw materials and labour - which the entrepreneur buys in order for production to take place.These commodities (C^) then in turn undergo a transformation (T2), during the production process itself, into neiv commodities (C2) - labour is applied to various chemicals to make plastic buckets, for example. Finally, these manufactured commodities (C2) go through a further transformation (T3), through being sold on the market for a final sum of money (M2). Forthe process to be profitable, and therefore worth repeating as an on-going enterprise, the final sum of money, M2, has to be greater than the M^, with which the entrepreneur began.The difference must be enough to yield the entrepreneur's profits, and pay taxes due. When this happens, so that the production process concerned is profitable enough to be worth setting up as an on-going enterprise, our original linear chain of transformations becomes a recurring cycle, as represented below. profits Ml I k re-investment The cyclical process also has an important time dimension. The more times the money is cycled through the system, the more it will grow. It follows that the quicker each can be completed, the fasterthe money will grow; thus giving the enterprise concerned an advantage over competitors with slower cycles. If the production cycle is a profitable one, tiien there will be an obvious tendency for other enterprises to enter the same market. All things being equal, competition between enterprises will tend to reduce the final price (M2) for which the products can be sold. If the profit is to be prevented from falling below the minimum level which is acceptable to the entrepreneur concerned, then there will have to be reductions in the various costs involved in the chain of transformations andTg) through which M^ is ultimately increased to Mg. The design of the built environment is one of a series of devices which can be used to bring these cost-reductions about. It is important to realise that it is only its potential in this regard which makes design important to entrepreneurs, considered as entrepreneurs. Of course, no entrepreneur is ever o/i/y an entrepreneur. In other roles - wife and mother, bird-watcher, patron of the arts - any entrepreneur may have a whole host of "non-commercial" interests in design. But in the capitalist context, the entrepreneurial role in a very real sense underpins the others. It is only proofs which enable the entrepreneur to feed the kids, pay the rent, buy the binoculars to watch the birds, subsidise art exhibitions and so forth. The primary requirement for maintaining the capitalist system is therefore to keep production profitable. In the capitalist context, therefore, the role of the built environment in maintaining profits overrides any other roles it might potentially play. But what possibilities are there for the built environment to play this overriding role in the most effective way? The possibilities for increased profits through design lie at the points of the various transformations in the production chain. These transformations occur when money is transferred into materials, labour, equipment and so forth (T,), when these are in turn transformed into the manufactured product (Tg) and when this product is turned back into money through being sold on the market (T3). Let us consider how physical designs -and the meanings they have for their users-affect each of these transformations at each of the three levels at which design is integrated into the economy: buildings as saleable commodities in themselves, built forms to improve the profitability of other enterprises, and environments to support the viability of the capitalist system as a whole. Let us first consider the production of buildings as saleable commodities in themselves. Because the whole capitalist system Is based on the process of profitable production, it is not surprising that most of the built environment is in practice produced in this way, In the case of buildings as commodities, the first transformation Involves converting money into land, construction materials and labour in a particular location; the second transforms these, on the building site, into a saleable building with its associated open spaces; and the third involves converting this building back into money by selling it on the market. What pressure are put on the designer by the search for maximum cost-effectiveness in each of these transformations? The first pressure arises directly from the restricted supply of land as an essential raw material fordevelopment. In orderto build at all, the entrepreneur must have a site.Typically land is sold to the highest bidder in a competitive market. The entrepreneur must therefore bid higher than the competition, whilst still ensuring an adequate profit from the development overall. We shall return later to the physical design implications of this important constraint. For now, it is sufficient to realise that the first pressure on the designer is the imperative to put forward a scheme which will enable the entrepreneur to make the highest competitive offer for the site in question. If not: no scheme. What are the design Implications of the other raw materials used in the building process? The desire to maximise their cost-effectiveness-which, as we shall see later, may not necessarily be the same thing as minimising their cost - places its own pressures on the designer. Most building materials are themselves commodities produced through other processes of profitable production. Given the economies of scale In such processes, it is clear that-al! things being equal - materials and components which are produced in large quantities will very likely have cost advantages over competitors in more limited production. This means that materials which are produced in the largest quantities will tend to beusedto adisproportion-a! extent on different sites, increasing the homogeneity of materials used over large geographical areas. In addition to these manufacturing economies, there are also economies of scale in purchasing the materials, once manufactured, for use in a particular building project. Where the entrepreneur has enough money available, larger quantities can often be purchased at lower unit prices, whilst the unit administration costs of the contractor's ordering department will also be reduced if it has to handle a small number of large orders rather than a large number of small ones. This will tend to reduce the range of materials used in a given project. Labour, too, has its own important implications for design. Entrepreneurs want to reduce labour costs. In the capitalist system, labour - including designers' labour-is a commodity which workers sell in a competitive market. Skills in short supply can, when they are needed, command higher prices than those more widely available, and are less easy to discipline on the building site, All things being equal, therefore, entrepreneurs favour building designs which do not require high levels of craft skills; for unskilled workers are in a relatively weak bargaining position in the labour market. To summarise, in following through the implications of the initial transformation of money into land, materials and labour, at the start of the development process, we have gained some important insights into the reasons behind the pressures which landowners, developers and contractors place on building design: pressure towards designs which maximise site values, towards the use of a restricted range of building materials over large geographical areas and within particular building projects, and towards designs which do not require high levels of craft skills for their execution. Let us now see whether it is equally interesting to analyse the second stage transformation: from land, materials and labour into a finished building complex. As long as money is locked up in land, materials and labour, it is not circulating though the production process, so it is not generating a profit. It is therefore crucially important to the entrepreneur that the process of converting these commodities into a saleable complex should take as short a time as possible. This requirement for a rapid construction programme has important impacts on design. First, it supports designs which minimise the amount of construction work which has to be carried out on site. In principle, this reduction can be achieved by designs which use prefabricated elements, themselves constructed under efficient factory conditions. Factories producing prefabricated components have to be large in order to achieve their own economic of scale, so they are inevitably limited in number, relative to the number of building projects which might potentially incorporate their products. Because building sites are geographically fixed, it follows that prefabricated elements will often have to be transported long distances to the sites where they are eventually used. This transport process is disproportionately expensive in the case of large, heavy prefabricated assemblies; so in practice there is an economic limit to the extent to which off-site prefabrica-tion can be used. Given this restriction on the use of off-site prefab ri cation, it becomes doubly important that the on-site constructional processes should be as rationalised as possible, in the sense of being based as far as possible on simple assembly techniques: another pressure towards the creation of a de-skilled, easily-disciplined workforce.The entrepreneur's drive to benefit from economy of scale in the use of this unsl