URN:NBN:SI:doc-Z6BF125P2012Gautam, VikasKumar, Mukunddocuments/doc/Z/URN_NBN_SI_doc-Z6BF125P_001.pdfdocuments/doc/Z/URN_NBN_SI_doc-Z6BF125P_001.txt17articlestr. 3-16, 851854-42314447447URN:NBN:SI:doc-Z6BF125PengFakulteta za managementManagementInCbančništvobankeblagovne znamkeIndiaIndijakvalitetastoritveAn empirical investigation to analyze the brand equity and resonance of banking servicesevidence from India