URN:NBN:SI:doc-Z3X2WP252013Berger, RonZviling, Motidocuments/doc/Z/URN_NBN_SI_doc-Z3X2WP25_001.pdfdocuments/doc/Z/URN_NBN_SI_doc-Z3X2WP25_001.txt2articleiss. 2str. 149-164, 269123816012232-5107URN:NBN:SI:doc-Z3X2WP25engMednarodna fakulteta za družbene in poslovne študijeInternational journal of management, knowledge and learningBY-SAdežele v razvojuposlovno okoljetrženjetržni odnosiVzhodna Evropaa conceptual analysisThe relationship between stakeholder marketing and reciprocity in Eastern Europe