URN:NBN:SI:doc-Z1IES9HX2013Kovačič, Andrejdocuments/doc/Z/URN_NBN_SI_doc-Z1IES9HX_001.pdfdocuments/doc/Z/URN_NBN_SI_doc-Z1IES9HX_001.txt25article10245857932463-8226URN:NBN:SI:doc-Z1IES9HXengVega, Fakulteta za uporabne družbene študijeResearch in social changeInCadvertisingobservationoglaševanjeopazovanjeraziskovalna metodologijaresearch methodologyUsing the method of observation in testing media advertising