Value-Based Pricing Strategies in Retail: Effective or Not?

URN:NBN:SI:doc-YTESDGY92017Petrovska, IlijanaŠerovska, Gjorgjinadocuments/doc/Y/URN_NBN_SI_doc-YTESDGY9_001.pdfdocuments/doc/Y/URN_NBN_SI_doc-YTESDGY9_001.txt29articlegraf. prikazi1855-6175512989232URN:NBN:SI:doc-YTESDGY9engDoba EpisMednarodno inovativno poslovanjeBY-NCcustomerefficiencypricingretail industryvalue-based pricingValue-Based Pricing Strategies in Retail: Effective or Not?