URN:NBN:SI:doc-YDPKB9ZC2016Klammer, JuliaSchäfer, Adriennedocuments/doc/Y/URN_NBN_SI_doc-YDPKB9ZC_001.pdfdocuments/doc/Y/URN_NBN_SI_doc-YDPKB9ZC_001.txt113articlestr. 255-26415387706281854-4231URN:NBN:SI:doc-YDPKB9ZCslvFakulteta za managementManagementBY-NC-NDco-creationonline consumer communitiespersonasservice innovationvalue-in-contextService dominant logic in practiceapplying online customer communities and personas for the creation of service innovations