321 KB52 KB201020252012Podovšovnik, EvaSlak Valek, Natašaštevilka:1str. 5-20letnik:year 5ISSN:1855-3303COBISSID:70946305URN:URN:NBN:SI:doc-Y4DPM7PYenTuristicaAcademica turisticamotivipotrošnjarecreationrekreacijasportšporttourismturistiturizemWho spends more| sport-active versus active tourists|This study empirically investigated the influences of gender, age and educational level on the main motive for travel, which then explored the relationship of these influences to travel spending. Furthermore, sports-active tourists were compared with other tourists who are interested inactive travel. Active traveling, in this present study, includes tourists with other main motives of traveling, but not those whose main motive is "restand relaxation". Slovenian tourists traveling within Slovenia and those traveling abroad were compared. We found that men, younger tourists and better educated tourists mainly choose sports related travel. Further research explains the influences of the main motives for travel spending and revealed who tends to spend more between sports-active tourists and other active tourists. For a potential sports-tourism destination is it vital to know the presented data. The implications of the results are discussed in the context of sport tourism marketingV pripravljenem prispevku smo avtorji raziskali vpliv spola, starosti in izobrazbe na glavni motiv potovanja, ki posledično vpliva na potrošnjo med potovanjem. Primerjali smo športno aktivne turiste in turiste, ki so na potovanju drugače aktivni. Aktivne turiste smo definirali kot turiste, ki so navedli, da je bil njihov glavni motiv potovanja vsak motiv z (aktivno) vsebino, izločeni pa so bili tisti, ki so kot glavni motiv potovanja navedli "počitek in sprostitev". Med seboj smo primerjali slovenske turiste, ki so potovali po Sloveniji, in tiste, ki so potovali v tujino. Glavna ugotovitev predstavljene raziskave je, da športno aktivne počitnice bolj izbirajo moški, mlajši in bolje izobraženi turisti iz Slovenije. Z nadaljnjo analizo pa smo ugotavljali, ali obstaja povezava med motivi potovanja in potrošnjo športno aktivnih in drugače aktivnih turistov. V kolikor se Slovenija želi razviti v priljubljeno športno-turistično destinacijo, predlagamo, da si snovalci turističnega razvoja Slovenije preberejo pridobljene rezultate, saj so rezultati predstavljeni v smislu trženja športnega turizmaTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaZaložba Univerze na Primorskem