170 KB60 KB199420242010Fortunati, LeopoldinaHarro-Loit, HallikiO'Sullivan, JohnRaycheva, Lilialetnik:17številka:4str. 43-61ISSN:1318-3222COBISSID:30075229URN:URN:NBN:SI:doc-XVQ1MW4OenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)elektronski časopisiforumimass mediamnožični medijimnožično komuniciranjeInteractivity as a metaphor of online news|Have users challenged the power of incumbent media through interactivity, and,if so, to what extent and to what end? The front pages and their linked features of online newspapers in Bulgaria, Estonia, Ireland and Italy are examined as instances of interactivity in practice. A methodological path to analyse interactivity practices in online newspapers is proposed. The structures and the more frequent models of interactivity applied; the types of forums; the communicative flux between readers and editorial staffs; modalities of self-presentation, both of readers and journalists; and the rituality of their relations in forums are set out and analysed from a number of perspectives. The study demonstrates that online newspapers in the first stage of internet diffusion remain in a stage of pre-interactivityAli so uporabniki omejili moč uveljavljenih medijev preko interaktivnosti, in če je tako, v kolikšni meri in v kakšen namen? Primere interaktivnosti v praksi smo iskali na prvih straneh spletnih časopisov v Bolgariji, Estoniji, na Irskem in v Italiji. Članek iz več zornih kotov predstavlja in analizira metodološke poti za analizo interaktivnih praks v spletnih časopisih. Analizirani so struktura in pogostejši modeli interaktivnosti, vrste forumov, komunikativni tok med bralci in uredništvi; načini samopredstavitve bralcev in novinarjev ter ritualnost njihovih odnosov na forumih. Študija kaže, da so spletni časopisi v prvi fazi internetne distribucije še vedno v fazi pred-interaktivnostiTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM