URN:NBN:SI:doc-XV7TZSM32011Zalaznik, Majadocuments/doc/X/URN_NBN_SI_doc-XV7TZSM3_001.pdfdocuments/doc/X/URN_NBN_SI_doc-XV7TZSM3_001.txt1017articlestr. 6-71408-165220311014URN:NBN:SI:doc-XV7TZSM3engslvMarketing magazinAkademija MMInCmanagementmarketingmethodologymetodologijasciencetrženjeznanost17. Akademiji MM na potA preface to the 17th Akademija MMscientific thought and its applicability in the real worldznanstvena misel in njena uporabnost