226 KB57 KB199420242002Corcoran, Farrelštevilka:4letnik:9str. 49-65ISSN:1318-3222COBISSID:21742429URN:URN:NBN:SI:doc-XTKUS6LEenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)digital televisiondigitalna televizijaIrelandIrskamass mediamnožični medijiorganizacijaorganizationplaniranjetelevisiontelevizijaDigital television in Ireland| local forces in a global context|It is becoming clear that as digital television is rolled out across Europe, it is now in a "shake-out" phase where some institutional actors fail and others consolidate their activities. Digital Terrestrial Television (DTT), hailed a few years ago as the platform most likely to succeed because of its universal reach and its low cost to both signal distributors and viewers, is now suffering severe reversals in many parts of Europe. This paper explores the reasons for this in one part of Europe, where DTT didn't even get to the point of being launched, despite the fact that intense planning took place over several years, involving both the public service broadcaster RTE and the Government. Political inertia, long delays and the collapse of global investorconfidence in new media combined to freeze out the development of DTT and open the way for global operators to launch both cable and satellite platforms and seize new opportunities in a wide-open Irish market. The lesson for other parts of Europe is how easily democratic control of a major new communication technology can slip away, despite the best intentions of planners at the highest level, and how global forces, responding only to market imperatives, slip in to fill the void when national planning collapses.A case study approach demonstrates the detail of how the efficacy ofnational sovereignty in communication policy is eroded in an environment that is increasingly globalisedRazvoj digitalne televizije v Evropi je v fazi, ko so nekateri institucionalniakterji morali priznati polom, drugi pa so utrdili svoj položaj. Zemeljska digitalna televizija, ki so jo pred nekaj leti mnogi sprejemali kot najverejetnejši temelj razvoja zaradi univerzalnosti dostopa innizke cene, doživlja preobrat v mnogih delih Evrope. Članek obravnava vzrokeza tako spremembo v delu Evrope, kjer digitalna televizija niti ni začela delovati kljub intenzivnemu načrtovanju javne radiotelevizije RTE in vlade. Politična inertnost, zamude in zlom zaupanja investitorjev v nove medije so onemogočili razvoj digitalne televizije in vstop globalnih operaterjev na irski trg. To je nauk za druge dele Evrope, kako hitro lahko nova tehnologija uide demokratičnemu nadzoru kljub najboljšim namenom načrtovalcev in kako globalne sile, ki se odzivajo le na zahteve trga, hitro zapolnijo praznino, ko ni nacionalnega načrtovanja. Študija podrobneje predstavlja problem erozije nacionalne suverenosti v komunikacijski politiki vvse bolj globaliziranem okoljuTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM