URN:NBN:SI:doc-WY08TE4Z2015Marolt, MarjetaPucihar, AndrejaZimmermann, Hans Dieterdocuments/doc/W/URN_NBN_SI_doc-WY08TE4Z_001.pdfdocuments/doc/W/URN_NBN_SI_doc-WY08TE4Z_001.txt448articlestr. 260-2711318-54547494419URN:NBN:SI:doc-WY08TE4ZengModerna organizacijaOrganizacija (Kranj)InCcommunicationdružbeni medijikomuniciranjekonkurenčnostkupciodnosi s strankamipodjetjaposlovna uspešnostprodajaa literature reviewSocial CRM adoption and its impact on performance outcomes