217 KB51 KB199420242009Strömbäck, Jesperletnik:16številka:3str. 55-70ISSN:1318-3222COBISSID:29034077URN:URN:NBN:SI:doc-WO2OTWBPenEvropski inštitut za komuniciranje in kulturoJavnost (Ljubljana)anketeanketiranjeelectionjavno mnenjemass mediamnožični medijiŠvedskavolitveVox populi or vox media?| opinion polls and the Swedish media, 1998-2006|While the histories of opinion polling and the news media have been closely intertwined ever since the invention of polling, the question as to whether the media's reporting on opinion polls should be considered as detrimental or beneficial from a democratic perspective is still open and contested. The purpose of this paper is thus to investigate the publication of opinion polls in the Swedish media during the last three election campaigns, with a focus on how the media used opinion polls and whether or not the media, at the end of the day, mainly used opinion polls to give voice to the people - or to the media and the journalists themselves. Among other things, the results suggest that more often than not, polls serve as vox media rather than vox populiZgodovini mnenjskih poizvedb in medijev se tesno prepletata vse od začetkov poizvedb, vendar na vprašanje, ali je medijsko poročanje o poizvedbah koristno ali škodljivo za demokracijo, še ni jasnega odgovora. Članek obravnava objavo mnenjskih poizvedb v švedskih medijih v času zadnjih treh volilnih kampanj s poudarkom na načinu uporabe poizvedb in na vprašanju, ali so mediji uporabljali mnenjske poizvedbe predvsem za to, da so dali glas ljudstvu ali samim sebi. Rezultati analize med drugim kažejo, da so mnenjske poizvedbe pogosteje vox media kot vox populiTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaEvropski inštitut za komuniciranje in kulturo - EURICOM