{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-WKQMU3V2/5dbc4c3c-adf9-4653-b4fe-1c409f1c170b/PDF","dcterms:extent":"458 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-WKQMU3V2/7dcf6833-356c-4669-8813-bd349105db84/TEXT","dcterms:extent":"18 KB"}],"edm:TimeSpan":{"@rdf:about":"2009-2025","edm:begin":{"@xml:lang":"en","#text":"2009"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-WKQMU3V2","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:SPR-MX6W7YD8"},{"@xml:lang":"sl","#text":"Mednarodno inovativno poslovanje"}],"dcterms:issued":"2018","dc:creator":["Janošková, Katarina","Král, Pavol","Krizanova, Anna"],"dc:format":[{"@xml:lang":"sl","#text":"letnik:10"},{"@xml:lang":"sl","#text":"številka:2"}],"dc:identifier":["ISSN:1855-6175","COBISSID_HOST:513051184","URN:URN:NBN:SI:doc-WKQMU3V2"],"dc:language":"en","dc:publisher":{"@xml:lang":"sl","#text":"Doba Epis"},"dc:subject":[{"@xml:lang":"en","#text":"brand value"},{"@xml:lang":"en","#text":"correlation"},{"@xml:lang":"en","#text":"innovations"},{"@xml:lang":"sl","#text":"inovacije"},{"@xml:lang":"sl","#text":"korelacija"},{"@xml:lang":"sl","#text":"vrednost blagovne znamke"}],"dcterms:temporal":{"@rdf:resource":"2009-2025"},"dc:title":{"@xml:lang":"sl","#text":"The impact of business innovations on brand value|"},"dc:description":[{"@xml:lang":"sl","#text":"This article deals with interaction between business innovations and brand value. Innovation and brand equity are two important dimensions that drive businesses today; innovation in particular is a primary determinant of brand equity. Innovations and brand value are two key strategic assets that play important role in company growth and success. The aim of the research is demonstrating a statistically siginificant dependence between the brand value and innovations, which in our research are represented by R&D expenditures. Expenditure on research and development is taken in absolute terms, but also in relative terms as a percentage of revenue. Article contains basic theoretical background of this topic and results of research focused on confirming the dependence between these two parameters. The research is carried out on a sample of fourteen global brands (Google, Apple, Amazon, Microsoft, Samsung, Shell, IBM, Mercedes-Benz, Oracle, Siemens, Honda, Cisco, Intel, Nestlé) with application of mathematical-statistical apparatus. The analysis is carried out by comparison of selected brand values provided by consultative company Brand Finance with innovations represented by R&D expenditure (USD, percentage of sales)"},{"@xml:lang":"sl","#text":"Članek obravnava interakcijo med poslovnimi inovacijami in vrednostjo blagovne znamke. Inovativnost in blagovna znamka sta dve pomembni razsežnosti, ki danes vodita podjetja; zlasti inovacije so primarni dejavnik blagovne znamke. Inovacije in vrednost blagovne znamke sta dva ključna strateška sredstva, ki igrajo pomembno vlogo pri rasti in uspehu podjetja. Cilj raziskave, predstavljene v članku, je pokazati statistično signifikantno odvisnost med vrednostjo blagovne znamke in inovacijami, ki v naši raziskavi predstavljajo izdatki za raziskave in razvoj. Izdatki za raziskave in razvoj se sprejemajo v absolutnem smislu, vendar tudi v relativnem smislu kot odstotek prihodkov. Članek vsebuje osnovno teoretsko ozadje te teme in rezultate raziskav, usmerjenih v potrditev odvisnosti med tema parametroma. Raziskave se izvajajo na vzorcu štirinajstih svetovnih blagovnih znamk (Google, Apple, Amazon, Microsoft, Samsung, Shell, IBM, Mercedes-Benz, Oracle, Siemens, Honda, Cisco, Intel, Nestlé) z uporabo matematično-statističnega???. V članku smo analizirali primerjavo izbranih vrednosti blagovne znamke, ki jih je zagotovila svetovalna družba Brand Finance z inovacijami, ki jih predstavljajo izdatke za raziskave in razvoj (USD, odstotek prodaje)"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-WKQMU3V2","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-WKQMU3V2"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-WKQMU3V2/5dbc4c3c-adf9-4653-b4fe-1c409f1c170b/PDF"},"edm:rights":{"@rdf:resource":"http://creativecommons.org/licenses/by-nc/4.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"DOBA Fakulteta za uporabne poslovne in družbene študije Maribor"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-WKQMU3V2/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-WKQMU3V2"}}}}