URN:NBN:SI:doc-WKNNPO042022Pećanin, ŽeljkaVukasovič, Tinadocuments/doc/W/URN_NBN_SI_doc-WKNNPO04_001.pdfdocuments/doc/W/URN_NBN_SI_doc-WKNNPO04_001.txt112 str.14article10.32015/JIBM.2022.14.1.41150648351855-6175URN:NBN:SI:doc-WKNNPO04engDoba EpisMednarodno inovativno poslovanjeBY-NCbuying factorsconsumer behaviourconsumer purchase decisionsnakupne odločitvenakupni dejavnikisuperfoodsuperživilaVedenje potrošnikovZdrava hranaDejavniki nakupnega vedenja potrošnikov pri nakupu superživilFactors influencing consumer purchase behaviour when buying superfoods