Unveiling organizational AI adoption patterns in Italian companies through the lens of the diffusion of innovations theory

URN:NBN:SI:doc-WBRGE57Z2025Garlatti Costa, GraziaPugliese, RobertoVenier, Francescodocuments/doc/W/URN_NBN_SI_doc-WBRGE57Z_001.pdfdocuments/doc/W/URN_NBN_SI_doc-WBRGE57Z_001.txt123articlestr. 79-111, 114-11510.26493/1854-6935.23.79-1111854-6935281129731URN:NBN:SI:doc-WBRGE57ZengUniversity of Primorska PressManaging global transitionsBY-SAartificial intelligencediffusion of innovations theoryearly adoptersimplementation challengesItalian companiesitalijanska podjetjaizzivi implementacijeteorija difuzije inovacijumetna inteligencazgodnji uporabnikiUnveiling organizational AI adoption patterns in Italian companies through the lens of the diffusion of innovations theory