{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-WALMCRWU/31b1c7f5-65b2-4eb8-906f-94e7832f624e/HTML","dcterms:extent":"35 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-WALMCRWU/658d384b-3580-4563-b061-b65ce57c7d60/PDF","dcterms:extent":"731 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-WALMCRWU/a9ed1f19-3790-4946-9683-df02d1626e84/TEXT","dcterms:extent":"33 KB"}],"edm:TimeSpan":{"@rdf:about":"2006-2025","edm:begin":{"@xml:lang":"en","#text":"2006"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-WALMCRWU","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/urn:nbn:si:spr-hthivfa7"},{"@xml:lang":"sl","#text":"Naše gospodarstvo"}],"dcterms:issued":"2011","dc:creator":["Konečnik Ruzzier, Maja","Malovrh, Metka"],"dc:format":[{"@xml:lang":"sl","#text":"številka:1/2"},{"@xml:lang":"sl","#text":"letnik:57"},{"@xml:lang":"sl","#text":"str. 47-54"}],"dc:identifier":["ISSN:0547-3101","COBISSID:10578460","URN:URN:NBN:SI:doc-WALMCRWU"],"dc:language":"sl","dc:publisher":[{"@xml:lang":"sl","#text":"Društvo ekonomistov Maribor"},{"@xml:lang":"sl","#text":"Ekonomski center Maribor"},{"@xml:lang":"sl","#text":"Ekonomsko-poslovna fakulteta"}],"dc:subject":[{"@xml:lang":"sl","#text":"blagovne znamke"},{"@xml:lang":"sl","#text":"država"},{"@xml:lang":"sl","#text":"identiteta"},{"@xml:lang":"en","#text":"Slovenia"},{"@xml:lang":"sl","#text":"Slovenija"},{"@xml:lang":"en","#text":"state"},{"@rdf:resource":"http://www.wikidata.org/entity/Q7275"}],"dcterms:temporal":{"@rdf:resource":"2006-2025"},"dc:title":{"@xml:lang":"sl","#text":"Poznavanje in poistovetenje z identiteto znamke I feel Slovenia| Familiarity and identification with the brand I feel Slovenia|"},"dc:description":[{"@xml:lang":"sl","#text":"Strong country brands are those that are well perceived by their target groups. However, strong brands are based on clear strategies, which are developed and managed by internal stakeholders of the country. The brand I feel Slovenia was born at the end of 2007. In the process of brand development, the views of internal stakeholders were considered. The brand is well recognized and perceived among the Slovenian public. Familiarity with the brand is due primarily to its visual elements (logo and slogan). In the article we present the results of two qualitative studies which suggest that identity elements are known only to the professional public (in our case brand implementers or opinion leaders in key areas of the country), but not to the people of Slovenia. In addition, the results suggest that Slovenians could identify themselves with the brand identity if they would have been introduced to the appropriate content"},{"@xml:lang":"sl","#text":"Moč znamk držav je vidna predvsem v njihovem sprejetju v očeh ciljnih javnosti, medtem ko se v ozadju močnih znamk skrivajo jasne strategije, oblikovane in vodene s pomočjo notranjih interesnih skupin države. Pri procesu oblikovanja znamke I feel Slovenia, katere uradno rojstvo beležimo ob koncu leta 2007, so bila mnenja notranjih skupin upoštevana, znamka pa je v slovenski javnosti hitro dosegla visoko prepoznavnost. Dobro poznavanje in naklonjenost znamki sta predvsem posledica njenih vizualnih elementov (slogana in logotipa). Rezultati v članku predstavljenih kvalitativnih študij, izvedenih sredi leta 2009, nakazujejo na dejstva, da identitetne značilnosti pozna le strokovna javnost (v našem primeru izvajalci znamke na ključnih področjih države oz. t. i. mnenjski voditelji), ne pa tudi prebivalci Slovenije. Prav tako pa rezultati nakazujejo, da bi se lahko z njeno vsebino poistovetili tudi prebivalci Slovenije, če bi jim bila vsebina primerno posredovana"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-WALMCRWU","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-WALMCRWU"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-WALMCRWU/658d384b-3580-4563-b061-b65ce57c7d60/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Univerza v Mariboru, Ekonomsko-poslovna fakulteta"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-WALMCRWU/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-WALMCRWU"}}}}