{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-W55ZFC9P/94c7aecc-ec34-4d87-89f0-a30410dbbafe/HTML","dcterms:extent":"70 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-W55ZFC9P/5cd514ee-97b3-4246-94c8-17df3bc31463/PDF","dcterms:extent":"158 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-W55ZFC9P/f5c27876-563c-4b52-8fbe-47dcb5a54a9e/TEXT","dcterms:extent":"52 KB"}],"edm:TimeSpan":{"@rdf:about":"2001-2025","edm:begin":{"@xml:lang":"en","#text":"2001"},"edm:end":{"@xml:lang":"en","#text":"2025"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-W55ZFC9P","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-HQCGQAIH"},{"@xml:lang":"sl","#text":"Monitor ISH"}],"dcterms:issued":"2008","dc:creator":"Gutman, Maja","dc:format":[{"@xml:lang":"sl","#text":"številka:1"},{"@xml:lang":"sl","#text":"letnik:10"},{"@xml:lang":"sl","#text":"str. 165-185"}],"dc:identifier":["COBISSID:1411725","ISSN:1580-688X","URN:URN:NBN:SI:doc-W55ZFC9P"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Institutum Studiorum Humanitatis - Fakulteta za podiplomski humanistični študij"},"dc:subject":[{"@xml:lang":"sl","#text":"blagovne znamke"},{"@xml:lang":"sl","#text":"glasba"},{"@xml:lang":"sl","#text":"glasbena industrija"},{"@xml:lang":"en","#text":"marketing"},{"@xml:lang":"en","#text":"mass media"},{"@xml:lang":"sl","#text":"množični mediji"},{"@xml:lang":"sl","#text":"MTV"},{"@xml:lang":"sl","#text":"MTV Adria"},{"@xml:lang":"en","#text":"music"},{"@xml:lang":"sl","#text":"postmodernizem"},{"@xml:lang":"sl","#text":"potrošnja"},{"@xml:lang":"sl","#text":"video"},{"@rdf:resource":"http://www.wikidata.org/entity/Q638"}],"dcterms:temporal":{"@rdf:resource":"2001-2025"},"dc:title":{"@xml:lang":"sl","#text":"Glasbeni video kot marketinško orodje glasbene industrije| Music video as a merketing tool of music industry|"},"dc:description":[{"@xml:lang":"sl","#text":"While post-modern theories fail to explain the connection between the music video and the music industry, their findings may serve as a basis for reconsidering and redefining the place of the video in marketing and in everyday life. With the support of empirical data, we seek to show that the constant change in music video production has changed not merely the concept but even the medium of the music industry. Therefore we provide a brief historical survey stretching from the first music video to todayćs Internet video stars, including the local presence of MTV (MTV Adria) and its current position among the young and on the market"},{"@xml:lang":"sl","#text":"Čeprav postmodernistične teorije niso uspele povsem pojasniti povezave glasbenega videa z glasbeno industrijo, so nam ti teoretični izsledki osnova za ponoven razmislek in redefinicijo videa v marketinškem in družbenem kontekstu. Z nekaj empiričnimi podatki poskušamo pokazati, da je konstantna sprememba v glasbeni videoprodukciji zamenjala/razširila ne le koncept, ampak tudi medij. Zato prinasamo krajsi zgodovinski pregled od prvega glasbenega videa pa vse do pojava današnjih internetnih videozvezd, pri čemer ne moremo mimo prisotnosti MTV v našem prostoru in njegovih trenutnih težav"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-W55ZFC9P","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-W55ZFC9P"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-W55ZFC9P/5cd514ee-97b3-4246-94c8-17df3bc31463/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Institutum Studiorum Humanitatis - Fakulteta za podiplomski humanistični študij"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-W55ZFC9P/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-W55ZFC9P"}}}}