216 KB48 KB201120252025Zalta, Anjaštevilka:119/120letnik:30str. 219-239,338,349DOI:10.35469/poligrafi.2025.518ISSN:1318-8828COBISSID_HOST:263215619URN:URN:NBN:SI:doc-W3Z29P38enDruštvo za primerjalno religiologijoPoligrafidigitalizacijadigitalizationdružabna omrežjaEuropeEvropageneracija Zgeneration Zmuslimanimuslimssalafismsalafist influencerssalafizemsocial networksvplivnežiOnline salafism| the tension to (co)exist in religious and ideological plurality|Social networks and the digital competence of new generations create paral-lel spaces and search for new approaches in the religious sphere, which produce religious innovations based on alternative interpretations of traditional religious systems. This article highlights the example of Salafist online influencers who are shaping new dynamics among Muslim communities, including in Europe, and who often do not listen to the simultaneous consensus of all societal actors or do not participate (voluntarily or otherwise) in defining the basic principles or con-stitutive values of (European) societies. The aim of this article is to draw attention to the recognition of the diversification and dynamics within Muslim communi-ties in Europe today, with a particular focus on the rise of Salafi influencers who use social networks to spread their ideas and recruit followers. our thesis is that social networks and the digital literacy of the new generations (especially Genera-tion Z) create a parallel space that is alternative and often does not listen to the simultaneous consensus of all social actors. Salafist online influencers, who help shape the new dynamics between Muslim communities, including in Europe, of-ten increase the tensions within Muslim communities and with European society in a broader senseDružbena omrežja in digitalne kompetence novih generacij ustvarjajo vzporedne prostore in iščejo nove pristope na verskem področju, kar vodi v verske inovacije, ki temeljijo na alternativnih interpretacijah tradicionalnih verskih sistemov. prispe-vek izpostavlja primer spletnih salafističnih vplivnežev, ki oblikujejo nove dinamike v muslimanskih skupnostih (tudi) v Evropi in ki pogosto ne upoštevajo hkratnega soglasja vseh družbenih akterjev ali (prostovoljno ali ne) ne sodelujejo pri opredeljevanju temeljnih načel oziroma konstitutivnih vrednot (evropskih) družb. Namen prispevka je opozoriti na ključne dejavnike, s katerimi se morajo soočiti različne muslimanske skupnosti v Evropi in tudi evropska družba nasploh, da bi pritegnile mlajše generacije z uporabo novih tehnologij ter upoštevale spremembe v verskem spominu in izzive, ki jih vse to prinašaTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaZnanstveno-raziskovalno središče Koper