2234 KB181 KB197820252021Aljančič, MarkoČinč Juhant, BredaČinč Juhant, BredaGosar, MarijaJamnik, AlenkaKunc, DavidMihelič, JožeMlinar, CirilPeršolja, BorutTome, StašaTome, ŽigaTrampuž, LjerkaStr. 105-156ISSN:0351-0077COBISSID_HOST:90216963URN:URN:NBN:SI:doc-VZDYPKKRslPrirodoslovni muzej SlovenijeScopoliaMuzejiPrirodoslovni muzej SlovenijeKomuniciranje Prirodoslovnega muzeja Slovenije z javnostjo| Public communication at the Slovenian Museum of Natural History|The museum's mission is a public service and so the Slovenian Museum of Natural History has been communicating with the public since its official opening in 1831. Up till now, forms and the extent of communication have changed and public programs have become increasingly extensive. The museum took into account the need for diverse communication relative to its target groups (ordinary visitors, professionals). More and more diverse programs were created, as made possible by the museum's employment and organization structure. The first museum pedagogue was employed in 1963. Today the field of communication is covered by the Public Relations Department and is significantly upgraded with activities and official duties of curators and the Special Library’s participation. Therefore, the article covers not only Public Relations Department, but attempts to present the museum's overall communication with the public, although inadequately staffedV skladu s svojim poslanstvom Prirodoslovni muzej Slovenije komunicira z javnostjo že vse od uradnega odprtja leta 1831. Oblika in obseg komuniciranja sta se spreminjala do današnjih dni. Muzej je upošteval potrebo po različnem sporazumevanju glede na ciljne skupine (običajni obiskovalci, strokovnjaki); nastajali so vse bolj raznoliki programi, kot so jih omogočale zaposlitve in organiziranost. Prvo delovno mesto za pedagoga je muzej pridobil leta 1963. Področje komuniciranja danes pokriva Oddelek za stike z javnostjo, pomembno pa ga dopolnjujejo dejavnosti in zadolžitve kustosov in Specialne knjižnice. Prispevek se zato ne omejuje na predstavitev Oddelka za stike z javnostjo, temveč predstavlja komuniciranje Prirodoslovnega muzeja Slovenije z javnostjo, ki pa kadrovsko ni ustrezno urejenoTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaPrirodoslovni muzej Slovenije