{"?xml":{"@version":"1.0"},"edm:RDF":{"@xmlns:dc":"http://purl.org/dc/elements/1.1/","@xmlns:edm":"http://www.europeana.eu/schemas/edm/","@xmlns:wgs84_pos":"http://www.w3.org/2003/01/geo/wgs84_pos","@xmlns:foaf":"http://xmlns.com/foaf/0.1/","@xmlns:rdaGr2":"http://rdvocab.info/ElementsGr2","@xmlns:oai":"http://www.openarchives.org/OAI/2.0/","@xmlns:owl":"http://www.w3.org/2002/07/owl#","@xmlns:rdf":"http://www.w3.org/1999/02/22-rdf-syntax-ns#","@xmlns:ore":"http://www.openarchives.org/ore/terms/","@xmlns:skos":"http://www.w3.org/2004/02/skos/core#","@xmlns:dcterms":"http://purl.org/dc/terms/","edm:WebResource":[{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-VRP5YCUN/16949e24-43c0-4569-88c2-98f04d01c242/HTML","dcterms:extent":"73 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-VRP5YCUN/183ccf66-0201-481d-99a0-732b34acf212/PDF","dcterms:extent":"765 KB"},{"@rdf:about":"http://www.dlib.si/stream/URN:NBN:SI:doc-VRP5YCUN/e3264954-2ba0-40f4-bb8c-07fdb232d984/TEXT","dcterms:extent":"70 KB"}],"edm:TimeSpan":{"@rdf:about":"1997-2023","edm:begin":{"@xml:lang":"en","#text":"1997"},"edm:end":{"@xml:lang":"en","#text":"2023"}},"edm:ProvidedCHO":{"@rdf:about":"URN:NBN:SI:doc-VRP5YCUN","dcterms:isPartOf":[{"@rdf:resource":"https://www.dlib.si/details/URN:NBN:SI:spr-NBP8CVHZ"},{"@xml:lang":"sl","#text":"Akademija MM"}],"dcterms:issued":"1998","dc:creator":"Jurše, Milan","dc:format":[{"@xml:lang":"sl","#text":"številka:2"},{"@xml:lang":"sl","#text":"str. 21-33"}],"dc:identifier":["ISSN:1408-1652","COBISSID:3874844","URN:URN:NBN:SI:doc-VRP5YCUN"],"dc:language":"sl","dc:publisher":{"@xml:lang":"sl","#text":"Marketing magazin"},"dc:subject":[{"@xml:lang":"sl","#text":"mednarodni ekonomski odnosi"},{"@xml:lang":"sl","#text":"mednarodni marketing"},{"@xml:lang":"sl","#text":"mednarodno trženje"},{"@xml:lang":"sl","#text":"strategija trženja"},{"@xml:lang":"sl","#text":"trženje"},{"@xml:lang":"sl","#text":"zunanja tržišča"}],"dcterms:temporal":{"@rdf:resource":"1997-2023"},"dc:title":{"@xml:lang":"sl","#text":"Izgrajevanje tržne pozicije na mednarodnih trgih kot dimenzija učinkovite strateške zasnove mednarodnega marketinga|"},"dc:description":[{"@xml:lang":"sl","#text":"In paper the systematic market position of a company in international markets is discussed. On the basis of the analysis of marketing problems of Slovenian companies in the transition process and recent developments in international business environment the paper outlines a strategic management concept of market position in international markets. First, the processes of strategic analysis is discused, followed by the examination of planning process of market position development in new target markets, the market position extension and strengthening in present markets. This process is outlined as part of the international strategic marketing management process, therefore the concept of strategic control of market position in international markets is added"},{"@xml:lang":"sl","#text":"Prispevek obravnava proces sistematičnega razvoja in tržne pozicije podjetja na mednarodnih trgih. Na osnovi analize trženjskih problemov slovenskih podjetij v fazi tranzicije in tendenc v mednarodnem poslovnem okolju je izoblikovan koncept strateškega menedžmenta tržne pozicije podjetja na mednarodnih trgih. Podrobneje je prikazan proces strateške analize, na kateri sta nato zasnovana načrtovanje razvoja tržne pozicije na novih tujih trgih in proces krepitve tržne pozicije na obstoječih tujih trgih. Proces je obravnavan v okviru strateškega menedžmenta mednarodnega marketinga, zato je dodana še zasnova strateškega nadzora tržne pozicije na mednarodnih trgih"}],"edm:type":"TEXT","dc:type":[{"@xml:lang":"sl","#text":"znanstveno časopisje"},{"@xml:lang":"en","#text":"journals"},{"@rdf:resource":"http://www.wikidata.org/entity/Q361785"}]},"ore:Aggregation":{"@rdf:about":"http://www.dlib.si/?URN=URN:NBN:SI:doc-VRP5YCUN","edm:aggregatedCHO":{"@rdf:resource":"URN:NBN:SI:doc-VRP5YCUN"},"edm:isShownBy":{"@rdf:resource":"http://www.dlib.si/stream/URN:NBN:SI:doc-VRP5YCUN/183ccf66-0201-481d-99a0-732b34acf212/PDF"},"edm:rights":{"@rdf:resource":"http://rightsstatements.org/vocab/InC/1.0/"},"edm:provider":"Slovenian National E-content Aggregator","edm:intermediateProvider":{"@xml:lang":"en","#text":"National and University Library of Slovenia"},"edm:dataProvider":{"@xml:lang":"sl","#text":"Društvo za marketing Slovenije"},"edm:object":{"@rdf:resource":"http://www.dlib.si/streamdb/URN:NBN:SI:doc-VRP5YCUN/maxi/edm"},"edm:isShownAt":{"@rdf:resource":"http://www.dlib.si/details/URN:NBN:SI:doc-VRP5YCUN"}}}}