The influence of benefits and trust on consumers’ attitudes towards artificial intelligence

URN:NBN:SI:doc-VQEZ6NXK2025Gjergjek, TomažIršič, Matjaždocuments/doc/V/URN_NBN_SI_doc-VQEZ6NXK_001.pdfdocuments/doc/V/URN_NBN_SI_doc-VQEZ6NXK_001.txt58articleissue 2str. 138-15710.2478/orga-2025-00091581-1832238890499URN:NBN:SI:doc-VQEZ6NXKengModerna organizacijaOrganizacija (Kranj)InCartificial intelligence (AI)consumer attitudesperceived AI-related threatsperceived benefits of intelligent service robots (ISR)perceived consumer trustThe influence of benefits and trust on consumers’ attitudes towards artificial intelligencethe moderating role of threats