Exploring the differences among luxury and budget brands in terms of emotional and functional values applied to the hospitality sector

URN:NBN:SI:doc-VF7QVR8F2024Marjanović, Borisdocuments/doc/V/URN_NBN_SI_doc-VF7QVR8F_001.pdfdocuments/doc/V/URN_NBN_SI_doc-VF7QVR8F_001.txt3articlestr. 247-263, 326year 1710.26493/2335-4194.17.247-2631855-3303236686851URN:NBN:SI:doc-VF7QVR8FengUniversity of Primorska PressAcademica turisticaBY-NC-NDblagovne znamkegostinstvohotelihotelirstvomarketingrazkošjeExploring the differences among luxury and budget brands in terms of emotional and functional values applied to the hospitality sector