229 KB14 KB200920252009White, Davidštevilka:1letnik:1ISSN:1855-6175COBISSID_HOST:512467248URN:URN:NBN:SI:doc-V7ZER9FQenDoba EpisMednarodno inovativno poslovanjecreativitydiscourseeducationekonomski napredekinnovationinovacijeinovacijski procesinovativna družbainovativnostinterpretationizobraževanjekreativnostlanguagesurplus of meaningLearning to be innovative in a competitive world|It is our capacity to turn human creativity into innovation that accounts for economic progress. Our capacity to innovate will be a determinant of the depthand endurance of the economic crisis and how we come out of it. Educationand training can help or hinder this. The positive agenda is well known but challenging. An understanding of how discourse and its interpretation leads towards innovation helps clarify the process and how education and training can help. The paper develops ideas inspired in particular by Paul RicoeurTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaDOBA Fakulteta za uporabne poslovne in družbene študije Maribor