417 KB67 KB201020262025Pavlakovič Farrell, BarbaraPetek, Vitaletnik:18številka:3str. 227-244, 347DOI:10.26493/2335-4194.18.227-244ISSN:1855-3303COBISSID:270966275URN:URN:NBN:SI:doc-V7OL5RLZenUniversity of Primorska PressAcademica turisticadestination managementdivje živaliforest relaxationforest tourismgozdni turizemGozdovinature-based tourismoutdoor recreationrekreacija na prostemsprostitev v gozduTurizemupravljanje destinacijwildlifeConceptualisation of forest tourism| the Kočevsko case study|This paper presents the definition of forest tourism and three varieties of forest tourism activities. An empirical study was conducted to examine the perception of forest tourism and forest activities in the case study of the Kočevsko forest in Slovenia. The triangulation approach consisted of a survey among Slovenian tourists, interviews with tourism stakeholders, and content analysis of promotional elements of the Kočevsko destination. The data showed that tourists find forest destinations interesting, safe, unspoilt, and suitable for young people and families. They describe forest tourism with the words ‘bear’, ‘forest’, and ‘nature’. The respondents mostly prefer outdoor forest activities, wildlife observation slightly less, and lastly the relaxation options. The knowledge gained could help forest destinations to develop their products and adopt the appropriate customer approachTEXTznanstveno časopisjejournalsSlovenian National E-content AggregatorNational and University Library of SloveniaZaložba Univerze na Primorskem