Are loyalty programmes still “a thing” in high-fashion retail?

URN:NBN:SI:doc-UHGTEJJ12025Kolbl, ŽivaŠušulić, Loridocuments/doc/U/URN_NBN_SI_doc-UHGTEJJ1_001.pdfdocuments/doc/U/URN_NBN_SI_doc-UHGTEJJ1_001.txt27articleiss. 4, article 4str. 236-24910.15458/2335-4216.13632335-4216259622403URN:NBN:SI:doc-UHGTEJJ1engEkonomska fakultetaEconomic and business reviewBY-NC-NDconsumer behaviourgeneration gaplojalnostloyaltymarketingmedgeneracijske razliketrženjevedenje potrošnikovAre loyalty programmes still “a thing” in high-fashion retail?understanding Generation Z’s perspective